• S16E4: You Get What You Paid For, and Why Customers Are Willing to Pay for Trust (The Trust Premium Chapter 4)

  • Jan 28 2025
  • Durée: 14 min
  • Podcast

S16E4: You Get What You Paid For, and Why Customers Are Willing to Pay for Trust (The Trust Premium Chapter 4)

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  • Résumé

  • In this episode, I’ll be reading Chapter 4 of The Trust Premium and diving into three deeply ingrained beliefs that shape our purchasing decisions: “You get what you paid for,” “There’s no such thing as a free lunch,” and “If it’s too good to be true, it probably isn’t true.” Using real survey data, I’ll explore how these maxims influence our perception of price, value, and trustworthiness—and why people are willing to pay a premium when they trust the seller.
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