Curious how numbers and narratives intersect in userresearch? In this episode of the xploreUX Cast, I unpacks the essence of quantitative and qualitative data.

Discover how to measure user behaviours with precisemetrics, and explore the motivations lurking behind those stats. We'll delve into when each data type shines, the best collection methods, and why a blend of both yields the most profound insights. If you want to enhance product decisions, inform marketing strategies, or simply glean deeper understanding, tune in for practical tips and real-world examples.

Click play and let’s embark on a journey to demystify data!

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UX BOOKS

The UX Consultant Playbook 1: Bridging User Insights with Business Goals -⁠⁠⁠⁠https://amzn.eu/d/5aP0gnz⁠⁠⁠⁠

The UX Consultant Playbook 2: Crafting High-Impact Solutions for Business Success -⁠⁠⁠⁠https://amzn.eu/d/cfHFAwH⁠⁠⁠⁠

The UX Consultant Playbook 3: Mastering the Business of UX Consulting -⁠⁠⁠⁠https://amzn.eu/d/dgsm5dC⁠⁠⁠⁠

Tune in to refine your design process and prioritise userexperience!

Head over to “x” at xploreUXCast, tweetyour experiences with usability heuristics! We’d love to hear from you.

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Disclaimer:This newsletter provides general information and commentary on UX and data trends. It is not intended as professional advice. The views and opinions expressed in this podcast are those of the host and guests and do not necessarily reflect the official policy or position of any other agency, organization, employer, or xploreUX's. Always consult with a qualified professional for guidance on specific UX situations.