If the business case for taking a sustainable approach to sport isn't clear enough already, it will be after listening to Jamie Farndale. The Scotland Rugby 7s international, our guest on Episode 12, takes a "people, planet, profit" approach and everything he says makes sense. If making a profit is ultimately about making people feel good, then those profits should be driven back into helping protect humanity; in other words make us feel good about life (or what's left of it). Sport can be that driver, he believes, and in this inspirational conversation with Melissa Wilson and Jonathan Overend, he talks about his personal experiences on the Rugby field and his learnings in the business sector. As the chat broadens out, we discuss the existential threat to Rugby in the Pacific Islands and his experience as a Sustainability Captain at the Commonwealth Games, a new initiative which has potential to broaden out across sport.
