It’s never too early to start building your personal brand and to be aware of the social footprint you are creating. Why does it pay to get specific when it comes to your own branding, and what ways can you maximize your brand for your professional growth?

Olivia Omega is a personal branding specialist, author, and the Senior Director of Marketing and Communications at the Denver Scholarship Foundation. er upcoming book shares a title with her new podcast, Through Her Eyes.

Olivia shares how to be intentional about building your brand, sharing her journey from CU Boulder to her career in marketing, and how developing her personal brand was integral. Olivia clarifies common misconceptions about branding, defines what a personal brand is, and explains why a personal brand is relevant in both entrepreneurial and corporate settings. Olivia also provides practical advice on how to start building a personal brand. Additionally, Olivia and Maria discuss Olivia’s advocacy for diversity and inclusion and her collaboration on a generational memoir with her daughter.

Leeds Business Insights Podcast is a production of Leeds School of Business and is produced by University FM.

EPISODE QUOTES:

What truly is branding?

[02:08] Brand goes so far beyond visuals, logo, colors, photos; I think that's a lot of the fun stuff that people like about what a brand is, but a brand is sort of this gathering of emotions, promises—we call them value propositions—qualities, tangible versus more emotive, are perceptions. It could come in the area of sounds even that all come together to make up how much we're willing to pay for, champion, support one thing, one brand, over another.

Lessons Olivia is learning from today's youth

[18:20] I have learned that young people, this current generation, are so incredibly inclusive and empathetic—way more than I think my generation was at that age or is now. And so, it's a breath of fresh air to see that. I also think that this current generation and young people are extremely ambitious in their dreams and imaginative in what they want to do and where they think they can go. Because we have this world of social media and influencers, we've seen people go from no one to someone over what appears to be overnight. We've seen people make their dreams happen. And so, I think they have that—the example in the visual of what that could look like. And so, their dreams are real. Sky's the limit, which I definitely, truly admire.

Examining who you are through the lens of other people helps build your personal brand

[09:52] Find the person—there's probably usually one or two people—that you truly feel like you could be yourself around and that know you really well, and ask them to describe who you are; ask them to write down words that describe you. Because a lot of times, we can't see our differences because it's us, and we live with us every single day. And so, stepping outside of our body can be hard, and you'll learn a lot when you start asking these questions about just really the impact you have on people's lives and how you make them feel.

SHOW LINKS:

• OliviaOmega.com
• Olivia Omega | Denver Scholarship Foundation
• Olivia Omega | LinkedIn
• Olivia Omega | Instagram
• Olivia Omega | X
• Beautifully Branded - The Girl's Guide to Understanding the Anatomy of Brand You
• Through Her Eyes | Podcast