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Curious about the secrets to building quality backlinks and boosting your SEO?
In today’s episode of the Digital Revolution Podcast, Eli talks with Kalina MacKay, who leads digital PR, copywriting, and design at Go Fish Digital. They dive into her journey from journalism to digital PR, innovative link-building strategies, and the shifting landscape of SEO. Get expert tips on creating impactful content, earning valuable backlinks, and steering clear of common mistakes.
00:00 Intro
01:50 Who is Kalina McKay?
06:00 Kalina's Current Role
08:16 What Currently Excites Kalina
10:21 Kalina's Current AI Project
11:44 Why Link Building is Crucial for SEO Success
14:31 How to Analyze Link-Building Strategies
15:54 Disavow Links vs. Launching a New SEO Campaign
16:58 Understanding Digital PR
19:42 What is Tangential Content
21:14 Strategies that Follow Google Guidelines
24:02 How to Craft an Effective Outreach Pitch for Journalists
27:21 The Benefits of Using Landing Pages
29:28 Why Content is Still King
30:35 How to Source Contacts, Add Value and Build Relationships
33:51 Top 3 Common Link-Building Mistakes to Avoid
36:05 Expert Link-Building Advice for Better SEO
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