One question we ALL have as coaches and business owners is, “How do we get more people to work with us?” We must get in front of people with our message. Join us to learn how to use social media platforms to find and convert more clients and customers.

Jason Moss is a multi-six-figure business coach who helps online business owners scale in an ethical, high-integrity way, using marketing strategies that make sense. He started his business in 2016, but he was making about $5K in yearly revenue. With higher aspirations motivating him, Jason spent years refining strategies that actually work, and he’s sharing his wisdom with us. In this episode, he shares practical insight into social media messaging that connects you to your audience and builds a thriving community. You’ll learn Jason’s eight core beliefs that transform potential clients into loyal customers.

Show Highlights:

• Importance of effective messaging in client attraction strategies for coaches and business owners
• Understanding and addressing potential clients' pain points and desires

8 core beliefs about messaging:

1. Pain (Connect to someone’s pain with understanding.)
2. Desire (The “point B” of possibility on the other side of their pain.)
3. Help (The person has to get to the place where they want help.)
4. Cost (They have to weigh the cost of staying where they are vs. the cost of change.)
5. Process (Show proof that you have a road map and steps to follow.)
6. Guide (Connect the person to your expertise and the ability to guide them to transformation.)
7. Objections (What holds someone back from saying YES? Help them reframe.)
8. Timing (Connect them to the moment in which they say, “The time is now.”)

• The role of authenticity in messaging and building trust with potential clients
• Significance of creating awareness of clients' pain and connecting it to their desires
• Facilitating transformation and articulating the benefits of coaching services
• Differentiating coaching processes from past unsuccessful methods experienced by clients
• The power of personal storytelling in creating relatable and engaging content

Resources:

Connect with Jason Moss: Website, YouTube

Connect with Meg

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Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

Balance is crucial in every aspect of life! Our clients look to us to create the structure and flow of the coaching process, and maintaining boundaries is part of that process. Today’s episode explores the importance of boundaries as a professional coach to create balance, safety, and trust with our clients. We will look at essential boundaries to maintain and workable strategies for their implementation.

Show Highlights:

• Clear boundaries clarify roles and protect the integrity of the coaching relationship.
• Boundaries produce specific benefits for our clients’ empowerment, growth, and autonomy.
• Understanding how to model healthy, professional relationship dynamics
• Kinds of boundaries to set and maintain:
• Time and logistics of availability and structures
• Clear expectations and distinctions of coach/client roles to maintain professionalism
• Emotional boundaries MUST be maintained!
• Best strategies for maintaining boundaries and balance:
• Use clear communication
• Prioritize your professional development.
• Maintain energy levels through self-care practices.
• Actions to take on troubling boundary issues
• Keeping boundaries is KEY!

Resources:

Connect with Meg

ENROLLING NOW FOR THE MENTOR PROGRAM BEGINNING IN APRIL 2025! Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.

Selling more effectively is ALWAYS a topic that resonates with coaches. We all want to know how to overcome our mindset issues around selling. I have the perfect guest to help us embrace our uniqueness and be authentic and unafraid in the sales process. Join us to learn more about business—and flamingos!

Katie Hornor is an international keynote speaker, business owner, mom of five, and the award-winning author of more than a dozen best-selling books, including The Flamingo Advantage: How to Leverage Unique, Stay Relevant, and Change the World. She has been featured on NBC, CBS, FOX, and TEDx. Katie is a business strategist who loves using flamingo metaphors to teach timeless business and marketing principles. Her mission is to empower entrepreneurs and business owners to live their purpose boldly and create businesses in service of their life and calling so they can have more joy, sales, and impact.

Show Highlights:

• Flamingos—the perfect metaphor for business!
• What makes YOU unique?
• Be confident and unafraid of the competition (like a flamingo who doesn’t fear the nearby crocodiles!)
• Mindset issues around making money and serving people
• Desperate energy vs. magnetic energy
• Katie’s TEDx talk journey
• Flamingo wisdom from Katie about fulfilling your purpose, being relevant, and not hiding who you are
• Katie’s parting advice to entrepreneurs

Resources:

Connect with Katie Hornor

Website

The Flamingo Advantage book

Katie's TEDx talk

Connect with Meg:

ENROLLING NOW FOR THE MENTOR PROGRAM! Click here for more information and sign up now!

Explore the STaR Coach Community and see what’s available there for you!

Visit the STaR Coach Show YouTube Channel! Subscribe today! Join our live show taping on the 3rd Thursday of every month at 1 pm CT.

Explore past episodes and other resources at www.STaRcoachshow.com.