Ryan outlines various channels and strategies for getting lead magnet campaigns seen by a wider audience, including repurposing content, utilising existing traffic, and using ads.

Takeaways

• Repurposing content and creating top-of-funnel content can help drive people to the lead magnet.
• Promoting lead magnets effectively involves utilising existing traffic, such as website visitors and email subscribers.
• Using ads, such as LinkedIn DMs, cold emails, and meta ads, can also be effective in reaching a larger audience.
• It's important to consider the position of lead magnets in the sales funnel and create content that aligns with the target audience's needs and interests.

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Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io

In this episode, Ryan James shares five of his favourite SaaS marketing campaign ideas that have generated thousands of leads for his clients.

Takeaways

• Create a separate brand newsletter rather than an own-brand newsletter.
• Use aggregated data to create a benchmarking ebook or report that provides insights and comparisons for your target audience.
• Implement a waitlist campaign to generate interest and build a list of potential customers before launching a product or feature.
• Create a scorecard, a survey or assessment tool that provides a score and recommendations based on the user's responses.
• Offer free strategy calls or audits to help potential customers solve their problems and build a relationship before pitching your product.

Join the SaaS Marketing Weekly Newsletter here: https://saasmarketingweekly.com/

Check out Ryan’s agency, Rocket SaaS, here: https://rocket-saas.io/

Send podcast guest pitches to: info@rocket-saas.io