Episode Highlights

• [00:00] When (Not) to Hire a Salesperson
  Ryan and Brook explain why most coaches hire too early—and the costly mistake of hiring just to escape sales discomfort.
  
  
  
• [02:56] The Must-Have Metrics Before You Bring Someone On
  Learn why consistent recurring revenue and lead flow are critical before onboarding your first salesperson.
  
  
  
• [05:52] Where to Find Top Performers
  Discover the difference between creating vs. finding great salespeople—and why waiters and car salespeople might be your goldmine.
  
  
  
• [10:17] Brook’s 4-Step Hiring Gauntlet
  The exact filtering process Brook uses to weed out 90% of applicants before the first interview—including a clever 30-second video test that reveals coachability and hunger.
  
  
  
• [17:04] Disc Profiles & Motivators: What Really Matters
  They break down how to match a salesperson's communication style and values with your offer and audience.
  
  
  
• [21:14] Why Part-Time Sales Hires Usually Fail
  Ryan and Brook share hard-earned wisdom on why going “part-time” dilutes leverage, rep count, and culture.
  
  
  
• [24:56] Setting the Stage for Success
  Get tips on crafting SOPs, onboarding timelines, and a certainty-rich environment that top performers crave.
  
  
  
• [30:16] Recruit. Train. Maintain.
  Brook’s signature framework that ensures you not only attract talent—but keep them.
  
  
  

🔗 Links Mentioned:

• Book Recommendation: The Go-Getter by Peter B. Kyne
  
  
• Want help building your sales team?
  Visit: www.empirepartners.io/script