Épisodes

  • Why Your Salon Is Stuck Underneath $1M (and How to Break Through)

    Why Your Salon Is Stuck Underneath $1M (and How to Break Through)
    May 10 2026
    If your salon is sitting somewhere between $500K and $700K… and no matter what you try, the revenue just won’t budge… This episode is for you. Because on paper, everything looks like it should be working. You’ve done the hard yards. You’ve built the team. You’ve got clients choosing your salon over the others. You’re no longer in the early survival stage. 👉 But somehow… your revenue has flatlined. And it’s frustrating because you know your salon should be making more money by now… but something keeps holding it back. In this episode, Larissa & Joel reveal the 3 key shifts they’ve used to help hundreds of Salon CEOs break through the plateau stage… and what actually needs to happen to finally reach that $1M salon milestone. Tune in to discover: ✨ Why more marketing is not always the answer when your salon growth stalls ✨ What’s silently capping your revenue right now ✨ What needs to change before $1M becomes your new normal — and why most salons never make the shift Are you ready to finally break through… or stay where you are? If you want the same roadmap we’ve used to help scale hundreds of salons from $500K–$700K to $1M+, that’s exactly what we help salon owners do inside Salon Mastery. Using our proven 9-Part Salon Strategy, we help you build sustainable growth without more chaos, stress, or longer hours. ✨ Click here to apply now.
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    30 min
  • Ready to Sell Your Salon? Or Buy Another?

    Ready to Sell Your Salon? Or Buy Another?
    May 3 2026
    When your salon hits $1M, it’s not the finish line. In this episode, Larissa Macleman and Joel Bouzaid unpack whether your next move should be to buy, sell or expand, and the costly mistake too many salon CEOs make when they choose too soon. Because once you reach that million-dollar milestone, suddenly there’s a whole new question… “WHAT COMES NEXT?” 👉Should I buy another salon? 👉Sell and finally escape the pressure? 👉Expand the one you already have? This is where so many salon owners make expensive, exhausting decisions. In this episode, Larissa and Joel unpack the 3 big paths Salon CEOs face once growth starts getting serious: ✨ Buy ✨ Sell ✨ Expand And the one question you must answer before choosing any of them. 3 Reasons You Need to Listen
    1. Discover the hidden trap behind multi-site salons.
    2. Learn why selling doesn’t automatically create freedom (unless you’ve done this 1 thing).
    3. Understand how to avoid making the wrong move, so you can keep your profit and peace of mind.

    So before you sign another lease, start dreaming of an exit, or convince yourself you’ve maxed out… 🎧 Listen now and get clear on your options. Want a proven pathway to make your salon worth buying, even if you never sell it? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
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    31 min
  • Why Most Salons Won’t Make It to 2030

    Why Most Salons Won’t Make It to 2030
    Apr 26 2026
    54% of salons won’t make it through to 2030. The rules of the game have completely changed, but so many hard-working, talented Salon CEOs are stuck doing more in 2026… More hours on the floor. More admin behind the scenes. More pressure. But not more profit… And certainly not more freedom. And that’s exactly what Larissa Macleman unpacks inside this episode. How to stop being stuck and start building a salon that supports the life you want. There’s a massive divide happening in the salon industry right now between the salons that are growing and the salons that are quietly falling behind. 3 Reasons You Need to Listen
    1. ✨What it really means to be “stuck in the middle” of this industry divide ⚠️(and why that’s such a dangerous place to stay)
    2. ✨What the top-performing salons understand that others don’t 💡
    3. ✨The brutal reason your salon revenue is stagnant 💥 (and the 9 drivers you need to fix this).

    The game has changed… Hit listen now and see what needs to change before your salon gets left behind. Do you want to future-proof your salon? Are you ready for expert coaching to guide you through the 9 drivers of salon growth - so your business can be successful & profitable throughout 2026-2030? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
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    36 min
  • 3 Reasons Not to Give Up On Your Salon

    3 Reasons Not to Give Up On Your Salon
    Apr 19 2026
    Owning a salon can feel incredibly rewarding… and brutally hard. When you’re carrying the weight of your team, your clients, your profit, and your future, it’s easy to start asking yourself the question most salon owners are too scared to say out loud… Why am I still doing this? Inside this episode, Joel unpacks the 3 powerful reasons Salon CEOs should NOT give up… even when leadership feels heavy and business feels relentless. 3 Reasons You Need to Listen
    1. Why your work in the salon industry is more meaningful than you realise
    2. What owning a salon is secretly doing to you (that no one talks about)
    3. Why walking away wouldn’t actually solve what you think it would (and the moment where everything starts to feel purposeful again)

    This one will hit if you’ve been feeling tired, stretched, or disconnected from the bigger picture of what you’re building. 💛✨ And hey, if you want to reconnect with your salon business dreams… And get the coaching, tech tools + business support to bring it to life? You might be who we’re looking for to join the Salon Mastery program… ✨ Click here to apply now and see if we’re the right fit.
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    22 min
  • The 3 Hats Every Salon Owner Must Wear (Don’t Get Stuck in #1)

    The 3 Hats Every Salon Owner Must Wear (Don’t Get Stuck in #1)
    Apr 12 2026
    You didn’t build your salon to become the most overworked person in it. But for so many salon CEOs, that’s exactly what happens. You start out doing what you love. Serving clients. Leading from the front. Making it work. Then before you know it, you’re wearing every hat, making every decision, solving every problem, and holding the entire business together with your own time, energy, and brain… And that’s exactly where SO many owners get STUCK. Busy. Needed. Responsible for everything. And quietly wondering why the business still feels so heavy. In this episode, Larissa Macleman and Joel Bouzaid unpack the 3 hats every salon owner must learn to wear if you want more profit, more freedom, and a salon that can actually grow without you carrying it on your back. 3 Reasons You Need to Listen
    1. The 3 hats required to GROW your salon (1 of them keeps owners trapped for years…)
    2. The role you haven’t stepped into yet (and it’s costing you profit)
    3. A powerful mindset shift that changes how you lead, pay yourself, and grow.

    Do you want to future-proof your salon business model, so you can grow your profit and freedom without the overwhelm? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
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    29 min
  • Your Salon Can’t Survive 2026 Like This

    Your Salon Can’t Survive 2026 Like This
    Apr 5 2026
    Something BIG is shifting in the salon industry… and most CEOs haven’t caught up yet. In this episode, Larissa Macleman unpacks why the old financial model is breaking, why talented team members are leaving salons, and what salon CEOs must do now to future-proof their business. If you own a salon, this is your moment to pay attention. Because staying busy is no longer enough. And the salons that don’t evolve their structure, team strategy, and financial model are going to feel it first. 3 Reasons You Need to Listen
    1. Understand your top talent might be outgrowing your business
    2. Learn the truth behind what’s really squeezing your profit (even when your salon is busy 🤔)
    3. The 3 shifts every salon CEO must make to stay relevant through 2030

    Do you want to future-proof your salon business model, so you can keep your top team members and grow your profit? That’s exactly what we can do for you inside of the Salon Mastery program… ✨ Click here to apply now.
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    22 min
  • AI Is Coming To Your Salon (Here’s How to Win)

    AI Is Coming To Your Salon (Here’s How to Win)
    Mar 29 2026
    What if you could see exactly what’s happening in your salon… in real time? Joel Bouzaid reveals the 5 shifts AI will create for Salon CEOs, and what you must fix now to win. This isn’t about robots cutting hair. It’s about what happens when your salon becomes fully visible… your numbers, your team performance, your systems… all in real time. Because AI isn’t here to replace you or your team. It’s here to separate the salons who are organised and decisive… from the ones who are still guessing. If your salon feels even a little messy behind the scenes, this is your wake-up call. 3 Reasons You Need to Listen
    1. You’ll understand the 5 operational shifts that will change salons over the next 3 years (and how to stay ahead).
    2. You’ll learn why your team won’t rely on you the same way anymore.
    3. You’ll see where your salon might be exposed and what to tighten immediately (so AI works for you, not against you).

    👉 Want more salon business tools to get ahead of the competition? Apply for Salon Mastery now... Click here ✨
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    36 min
  • You Told Them. You Showed Them. Why Aren’t They Doing It?

    You Told Them. You Showed Them. Why Aren’t They Doing It?
    Mar 22 2026
    One of the most frustrating experiences as a Salon CEO is telling your team what to do… and watching it slowly disappear. The consultation script? Not followed. The rebooking process? Slipping again. The retail conversation? Gone after 3 days. Welcome to the “professional repeater” problem. In this episode, Larissa Macleman is joined by coach Greta Veint to unpack why salon systems often fail to stick inside a business. After seven years coaching Salon CEOs inside Salon Mastery, Greta sees the same frustration come up again and again. Owners create the system. Teams start strong. And then… everything slowly fades. This conversation dives into the real reason salon systems fail and the three elements that transform systems into living habits inside your team. If you’re tired of repeating yourself and want a team that follows the systems you’ve built, this episode will shift how you lead your salon Because your systems should create freedom… Not more frustration. 3 Reasons You Need to Listen
    1. Why a hidden leadership gap keeps the CEO as a professional repeater
    2. The exact moment when a system starts slipping away from your team
    3. 3 things that make a system actually stick inside a salon

    Do you want to steal the systems that $1M Salon CEOs are using to attract, retain, and develop rockstar team members? Unlock it inside Salon Mastery ✨ Click here to apply now.
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    17 min