In today’s episode of “Inside the Product Marketing Mind,” Senior Product Marketing Manager Lena Shenkarenko talks about working at a hyper-growth startup as a PMM.

Tune in to learn more about:

~ Difference between startups and scale-ups for a PMM

~ Characteristics of a great founding PMM

~ One thing to avoid as a PMM

Timestamps

• (00:00) - Intro
• (02:00) - How Lena got into product marketing?
• (08:04) - Characteristics of a great founding PMM of a hyper-growth startup?
• (14:50) - Difference between startup and scale-up for a PMM.
• (24:05) - Mistakes first-time PMMs make at early-stage startups.
• (28:56) - Learnings from today's episode
• (29:19) - Lena's advice for PMMs to succeed.
• (30:35) - Outro

Follow Lena Shenkarenko:

On LinkedIn: https://www.linkedin.com/in/shenkarenko/

Mentioned in the Episode

Mavenoid - https://www.mavenoid.com/

React.js Agency for Startups - https://reactsquad.io/

The SaaS Operator Newsletter - https://earlynode.com/subscribe/

Kristina Terziyska

On LinkedIn: https://linkedin.com/in/kristina-terziyska

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