Service Based Business Society Podcast

Auteur(s): Tiffany-Ann Bottcher MBA
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  • Résumé

  • Attention entrepreneurs! Are you looking for ways to scale your service-based business without sacrificing your sleep? Look no further than The Service Based Business Society Podcast, hosted by Tiffany-Ann Bottcher. Each week, Tiffany-Ann shares valuable insights on productivity, business strategies, marketing trends, and tech secrets that you need to know in order to take your business to the next level. She firmly believes that a successful service-based business must prioritize an amazing client experience and sustainable, predictable, repeatable profit, and she'll teach you how to do just that. But that's not all - Tiffany-Ann also invites expert guests to share their knowledge and experience with you, providing even more valuable insights on service-based business growth and sustainability. You won't want to miss a single episode! If you're looking to create, grow, and optimize your service-based business, The Service Based Business Society Podcast is the perfect resource for you. And don't forget to join the community on Facebook by searching for "Service Based Business Society." MINDSET Focused on helping entrepreneurs cultivate the right mindset for success in their businesses. Hosted by experts in the field, the podcast covers a range of topics related to mindset and business, including self-improvement, goal setting, visualization, and meditation. The podcast provides practical tools and strategies to help listeners develop a growth mindset, overcome limiting beliefs, and build confidence. Through inspiring interviews with successful entrepreneurs and thought leaders, the podcast shows that a positive and resilient mindset is key to achieving business success. DATA-DRIVEN DECISION MAKING Dedicated to equipping business leaders with the knowledge and skills they need to lead with confidence, based on data-driven insights. Hosted by experts in business leadership, the podcast covers a range of topics related to data analysis and interpretation, strategic decision-making, and effective communication. It provides practical tools and strategies for interpreting complex data sets and using them to make informed business decisions that drive growth and success. Through engaging interviews with successful business leaders and industry experts, the podcast offers valuable insights and examples of how to use data to build strong teams and drive innovation. RELATABLE ENTREPRENEURSHIP STORIES A great resource for aspiring entrepreneurs looking to learn from the experiences of successful business owners. Through relatable and engaging entrepreneurship stories, the podcast provides valuable insights into the challenges and opportunities that come with starting and running a business. Hosted by experienced entrepreneurs, the podcast covers a range of topics related to entrepreneurship, including idea generation, product development, marketing, and fundraising. Each episode features inspiring interviews with successful entrepreneurs, who share their personal stories and provide practical advice and tips for those looking to start and grow their own businesses. BUSINESS TOPICS As businesses continue to evolve, it's essential for entrepreneurs and business owners to stay informed about the latest trends and best practices in marketing, bookkeeping, technology, and innovation. The podcast is a valuable resource for anyone looking to keep up with these changes and stay ahead of the competition. Whether you are just starting out or looking to take your business to the next level, this podcast is a great source of inspiration and guidance from real-world examples of entrepreneurship success. Brought to you by Bottcher Business Management Agency
    © 2023 Tiffany-Ann Bottcher, MBA
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Gestion et leadership Marketing et ventes Réussite personnelle Économie
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Épisodes
  • You Can’t Grow Alone

    You Can’t Grow Alone
    Nov 27 2024
    In this episode, Tiffany-Ann Bottcher reconnects with Stef Fournier, a personal branding expert and community builder, to dive into the transformative power of community in business. Stef shares her journey of overcoming personal barriers, building inclusive spaces, and rethinking traditional ideas of networking. If you’re an entrepreneur looking to scale your business while fostering genuine connections, this episode is packed with insights and actionable advice.Episode SummaryThis episode explores the significance of community in entrepreneurship and personal branding. Stef and Tiffany-Ann discuss why trying to do everything yourself limits growth, how vulnerability can be a strength, and the importance of finding the right people to collaborate with. Stef explains how her Soulmate Client Society is helping entrepreneurs create spaces that empower individuality and collective growth.Key InsightsYou Can’t Grow Alone: Stef shares why letting go of the “do it all” mentality is key to scaling your business.Authenticity is Everything: Learn how Stef’s personal branding approach embraces individuality while fostering collaboration.Redefining Community: Discover why community isn’t just about Facebook groups and how to find spaces that truly align with your values.The Power of Shared Passion: Stef highlights how shared passions, even outside of business, can strengthen connections and fuel success.Balancing Structure and Freedom: Understand how to lead a community that feels safe and empowering without rigid constraints.Self-Discovery Tips for Business OwnersReflect on past experiences to uncover what works and what doesn’t in your approach to community.Seek out or create spaces where you can be authentically yourself while finding opportunities to grow.Embrace collaboration by focusing on your strengths and building relationships with those who complement your skill set.Creators & Guests Tiffany-Ann Bottcher - HostStef Fournier - GuestClick here to watch a video of this episode. About the HostTiffany-Ann Bottcher, a seasoned business strategist, podcast host, and agency founder, blends expertise in business strategy, marketing, and automation with a focus on building meaningful connections. Her mission is to help entrepreneurs scale their businesses without sacrificing their sanity.Connect with Tiffany-Ann:YouTubeTikTokWebsiteAbout the GuestStef Fournier is an entrepreneur, personal branding expert, and the founder of the Soulmate Client Society, a community dedicated to helping entrepreneurs connect authentically with their ideal clients. Stef’s mission is to create spaces where individuality and collaboration thrive, empowering business owners to achieve their goals while staying true to themselves.Website: https://soulmateclient.comYoutube: ‪@thevioletstef‬ Instagram: https://www.instagram.com/thevioletstef/ Final TakeawaySuccess in business is not a solo journey. It’s about finding the right community, sharing passions, and fostering connections that inspire growth. Tune in as Stef Fournier and Tiffany-Ann Bottcher discuss how embracing collaboration and authenticity can transform your entrepreneurial path.Time Stamps0:13 - Introduction to the Podcast and Topic Overview0:24 - Welcoming Stef Fournier Back to the Show1:12 - Stef’s Year of Growth and Lessons Learned5:00 - Why You Can’t Grow Alone7:35 - Finding Your Community Fit9:40 - Overcoming Fear of Responsibility12:15 - Balancing Passion and Structure15:28 - Building a Collaborative Support System18:03 - How Community Shaped Stef’s Business20:46 - Practical Advice for Leading a Community22:58 - Lessons from Personal Branding25:30 - Steps to Build an Inclusive Space27:15 - Connect with Stef Fournier29:30 - Conclusion and Call to Action
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    36 min
  • Unsexy Side of Business

    Unsexy Side of Business
    Nov 19 2024

    In this episode, Tiffany-Ann Bottcher dives into the not-so-sexy but absolutely amazing elements of running a business. From systems and processes to feedback loops and compliance, she unpacks the underappreciated essentials that drive growth and profitability. These aren’t the flashy parts of business ownership, but they’re the backbone of long-term success.

    Tiffany-Ann shares practical examples, actionable tips, and relatable stories to help business owners embrace these overlooked aspects with confidence. Whether it’s mastering contracts, optimizing customer service, or saying “no” to overcommitment, this episode delivers a punchy and insightful look into what truly keeps a business thriving.

    Key Takeaways:

    • Systems and processes are crucial for profitability and scalability.
    • Data management drives informed decision-making and growth.
    • Clear contracts save relationships and ensure compliance.
    • Outstanding customer service is the secret to client retention and referrals.
    • Strong internal communication keeps teams aligned and efficient.
    • Routine maintenance (aka “business flossing”) prevents costly breakdowns.
    • Feedback loops foster continuous improvement in every area.
    • Boundaries and saying “no” protect your time and resources.

    Actionable Insights:

    • Audit Your Processes: Identify one area of your business that could benefit from better systems or automation.
    • Track Your Numbers: Start measuring a key metric that directly impacts your profitability.
    • Set Boundaries: Review your commitments and practice saying “no” to protect your energy.

    What’s Next:

    Don’t miss the final two episodes of 2024! Next week, Tiffany-Ann will be joined by Steph Fournier, her incredible branding photographer, to explore the concept of community in business. And stay tuned for the year-end wrap-up episode in early December.

    Brought To You By:

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    41 min
  • Counting Clicks

    Counting Clicks
    Nov 13 2024
    In this episode, Tiffany-Ann Bottcher sits down with advertising analytics expert Jeff Greenfield to discuss the evolving world of digital marketing. Jeff, founder of Provalytics, brings decades of experience in analytics and shares insights on why impressions might matter more than clicks and how understanding incrementality can lead to smarter ad spending. If you're a business owner looking to make every advertising dollar count, this episode is packed with practical advice for you.Episode SummaryThis episode explores essential digital marketing strategies for business owners, from the importance of impressions and incremental value to the common pitfalls of focusing solely on click-throughs. Jeff explains why many businesses misunderstand ad performance and provides a roadmap to optimize your advertising investments.Key InsightsFocus on Impressions: Jeff explains why tracking impressions (eyeballs) is crucial for measuring the effectiveness of ads and growing brand awareness.Understanding Incrementality: Learn how to identify which ads bring in truly new customers versus those that capture leads you might have acquired anyway.Data-Driven Budgeting: Discover how setting up a simple Google Sheet can help you track delayed conversions and avoid cutting campaigns prematurely.The Red Bull Example: See how branding-focused companies like Red Bull succeed by creating emotional connections with audiences without focusing on direct clicks.Future of Digital Advertising: Jeff shares insights on emerging digital trends, including the growth of connected TV (CTV) and privacy-driven shifts that impact advertising.Self-Discovery Tips for Business OwnersTrack Impressions: Jeff advises adding an "Impressions" column to your ad reports for a clearer picture of ad reach.Delay Conversions: Track conversion timeframes to understand which ads impact long-term sales.Educate Yourself: Invest in courses or certifications to understand today’s rapidly changing ad landscape. Jeff offers a free attribution certification on his site to help business owners stay informed.Creators & Guests Tiffany-Ann Bottcher - HostJeff Greenfield - GuestClick here to watch a video of this episode. About the HostTiffany-Ann Bottcher, a seasoned business strategist, podcast host, and agency founder, combines a passion for data-driven decisions with a genuine focus on helping entrepreneurs grow their businesses. Her approach to digital business blends strategy and connection, making her a valuable resource for today's leaders.Connect with Tiffany-Ann:YouTubeTikTokWebsiteAbout the GuestJeff Greenfield is a recognized leader in advertising analytics and the founder of Provalytics, a company that focuses on actionable marketing insights for brands. With expertise across traditional and digital media, Jeff’s data-driven approach helps businesses optimize their ad spend and maximize returns.Website: Provalytics.comLinkedIn: Jeff GreenfieldFinal TakeawaySuccess in digital advertising isn’t just about the clicks – it’s about building brand awareness, reaching the right audience, and using data to drive decisions. Tune in as Jeff Greenfield shares valuable guidance on maximizing your ad budget and achieving real results.Time Stamps0:13 - Introduction to the Podcast and Topic Overview0:24 - Welcoming Jeff Greenfield, Analytics Expert1:12 - Jeff’s Journey into Analytics and Marketing2:58 - Defining Incrementality and Why It Matters5:00 - Impressions vs. Clicks: What’s More Valuable?7:35 - Common Mistakes in Digital Advertising9:40 - Red Bull's Brand-First Marketing Strategy12:15 - Budgeting for Effective Advertising15:28 - How Privacy Changes Impact Advertising18:03 - Steps to Improve Ad Tracking and Measurement22:58 - Simple Actions Business Owners Can Take25:30 - Why Continuous Education Matters in Advertising29:30 - Conclusion and Call to Action
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    46 min

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