In this episode of Consulting Spotlight, Michelle Weinstein, founder of The Abundant Accountant and renowned sales strategist, shares her transformative journey from financial analyst to successful business coach. Her expertise lies in helping accounting, tax, and bookkeeping firm owners transform their practices through value-based pricing and strategic sales processes.

After starting her career at Moss Adams in M&A, Michelle's entrepreneurial spirit led her through various ventures, including a pivotal appearance on Shark Tank with her health food company, Fitzy Foods. Though faced with rejection, this experience became a stepping stone to her current success in helping accounting professionals master high-ticket sales.

Since 2018, Michelle has dedicated herself to helping countless firm owners double their revenue while achieving better work-life balance. Her approach focuses on eliminating hourly billing, moving away from demanding clients, and implementing value-based pricing strategies that reflect true worth.

Key Discussion Points
- Transitioning from corporate finance to entrepreneurship
- Building and scaling a food company that reached Costco and major sports teams
- Overcoming Shark Tank rejection and pivoting to business coaching
- Implementing value-based pricing in accounting firms
- Creating effective sales workflows for professional services
- Converting free consultations into paid diagnostic reviews
- Leveraging AI while maintaining human connection in accounting
- Developing premium pricing strategies for accounting services

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