Discounts and promotions can make or break your Shopify store’s success. In this episode, Jay Myers sits down with Daniel Patricio, ex-Shopify product leader and founder of Abra Promotions, to dive deep into how to run high-converting, strategic promotions without eroding your margins. Daniel shares how smarter discounting can increase conversion rates by 20-30% and boost average order value—without giving away profits. From automatic discounts that eliminate coupon codes to personalized promotional strategies, this episode is packed with insider insights on how to maximize revenue while keeping customers engaged. If you’re still relying on basic discount codes, you’re leaving money on the table. Listen in and start optimizing your promotions today!

✅ Better UX = Higher Conversion – Customers are 30% more likely to complete a purchase when discounts are automatically applied and visible rather than requiring a coupon code. 📈

🎁 Gift with Purchase > Discounts – Offering a free gift boosts perceived value and AOV more effectively than a percentage-off discount. 🛍️

🔗 Dynamic Discounting is a Game Changer – Abra allows merchants to show discounted prices automatically on the storefront, increasing trust and reducing cart abandonment. 💡

🏆 Exclusive VIP Offers Work – Giving your best customers private discounts or early access helps increase loyalty and retention. 👑

🎯 Personalized Promotions Convert Better – Instead of sitewide discounts, use tiered discounts, product-specific markdowns, and dynamic pricing to increase profitability. 💰

📱 Mobile & Affiliate Discounts Drive Sales – Integrating with platforms like Tapcart and Social Snowball allows brands to run targeted, seamless discounts in mobile apps and influencer campaigns. 📲

⚡ The Best Promotions Feel Exclusive – Limited-time, personalized, and unique promotions create urgency and drive action. ⏳

• Abra Promotions – https://bit.ly/abra-promos
• Daniel Patricio on LinkedIn – https://www.linkedin.com/in/danielpatricio/
• Reactiv Mobile App Builder for Shopify – https://bit.ly/reactiv-app
• Tapcart (Mobile App for Shopify) – https://bit.ly/tapcart
• Social Snowball (Affiliate Marketing for Shopify) – https://bit.ly/social-snowball

Daniel and the Abra team are offering FREE onboarding and setup of your first promotion—whether it’s a dynamic discount, gift with purchase, or tiered offer. Simply install Abra and mention this podcast to claim the offer! 🚀

B2B is not a business model, it’s a channel.

In this episode we sit down with B2B e-commerce expert Jason Greenwood to discuss the massive opportunities in B2B e-commerce, how Shopify is evolving to support B2B merchants, and why D2C Shopify brands should consider adding a wholesale strategy to their business. From Amazon Business disrupting distribution to Shopify’s B2B tools and marketplaces, this episode is packed with actionable insights for merchants looking to future-proof their brands.

✅ B2B is a Channel, Not a Business Model – Even D2C brands should consider wholesale to de-risk their business and drive growth.

✅ Shopify is Going All-In on B2B – Shopify Plus now includes B2B features like price lists, minimum order quantities, account-based pricing, and CSV bulk ordering.

✅ Amazon Business is Changing the Game – The fastest-growing segment of Amazon’s business is B2B, and it’s reshaping the distribution landscape.

✅ Marketplaces Are Exploding – With 1,000+ new B2B marketplaces launching by 2024, wholesale is evolving beyond traditional distribution.

✅ Simplicity is Key in B2B Pricing – Avoid the trap of over-complicated pricing tiers; simple, scalable structures make B2B growth manageable.

🚀 Want to future-proof your Shopify store? This episode is a must-listen for merchants looking to expand into B2B and maximize their revenue streams.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Want to build a wildly profitable and scalable Shopify business? In this episode, I sit down with Ken Ott, a true eCommerce and Shopify veteran who has helped scale some of the biggest brands in on Shopify. We dive into the three core systems every top-performing Shopify brand has in place—and why most merchants fail by focusing on the wrong things.

🔹 What You’ll Learn in This Episode: ✔️ The #1 overlooked system that separates struggling stores from 8-figure brands ✔️ Why most brands are leaving money on the table by ignoring their existing customers ✔️ Pricing secrets that let you charge more—and actually increase sales ✔️ How to turn one-time buyers into raving fans who promote your brand for free ✔️ The real reason your ads aren’t working (Hint: It’s NOT your targeting)

💡 Plus, Ken reveals the biggest myth in eCommerce that’s holding most entrepreneurs back—especially if you’ve ever felt guilty about charging higher prices.

This episode is packed with actionable takeaways you can apply immediately. And if you really want to dive deep, Ken shares details about his 4-day challenge designed to help eCommerce entrepreneurs scale profitably. Honestly everyone should join this! https://challenge.metacake.com/challenge

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our back-catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

🕹️ GET IN ON THE TRIVIA GAME. Details in the beginning of the episode. You can win over $6,000 worth of Shopify apps: https://www.shopify1percent.com/p/trivia/ 💡 Episode Highlights: Subscriptions on Shopify aren’t dying—they’re just evolving! In this episode, we dive deep into what separates thriving Shopi9fy subscription brands from those struggling to survive. Matthew Holman is a leading expert in the space and he shares some of the best actionable insights you'll ever hear to build a high-retention, high-growth subscription business on Shopify.

💣 The knowledge bombs he drops in this episode are insane! 💣

✅ Why are some Shopify brands see 20,000 new subscriptions in just 3 months while others are failing? ✅ How can a simple shift in your offer—like quarterly billing—boost retention and reduce churn? ✅ Why are post-purchase engagement and onboarding emails critical to keeping subscribers happy? ✅ What’s the one metric most subscription brands ignore—but should obsess over—to maximize revenue? ✅ How can you turn your best subscribers into true brand advocates and increase their lifetime value?

📈 Subscription-based businesses on Shopify have grown by over 100% year-over-year, with merchants seeing 30% higher customer lifetime value (LTV) compared to one-time buyers. 📦 92% of subscribers visit their customer portal at least once—are you using it to drive upsells and engagement? 💰 Brands offering multi-month prepaid options see significantly lower churn than those relying only on month-to-month subscriptions.

🎙️ Host: Jay Myers 🎙️ Guest: Matthew Holman (Subscription Prescription)

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

The last few day have been a whirlwind. North American businesses on every side of the border have been trying to figure out what these new tariffs mean for their business. Shopify merchants are among many of those affected.

There's a lot of information circling around, and it's in times like these it's important to make smart decisions you don't later regret.

In this episode we talked about what the new tariffs mean for Shopify stores both in the US, and Shopify stores in Canada and Mexico. It effects everyone.

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

🚀 Did you know that push notifications can drive up to 30% higher engagement rates than email and SMS combined?

In this episode we sat down with Arvind Subramanian from PushOwl (https://bit.ly/pushowl-app) to break down the power of browser push notifications—the often-overlooked channel that’s helping top Shopify brands boost conversions, recover abandoned carts, and increase repeat purchases.

📈 50X+ ROI during major sales events like BFCM and holiday promotions 🛒 80% cart abandonment recovery rate using real-time browser notifications 🔔 Unfiltered, unregulated direct-to-customer messaging—no spam filters, no inbox clutter 🎯 Hyper-personalized notifications tailored by behavior, location, and purchase history

✅ What exactly are push notifications, and how do they work? ✅ How major Shopify brands are using them to win back customers ✅ The biggest mistakes merchants make with push notifications—and how to avoid them ✅ How AI-powered "smart delivery" ensures messages land at the right time ✅ Why collecting subscribers today (even if you're not using them yet) is a must for future success

💡 Pro Tip: If you’re spending money to drive traffic but not using push notifications, you’re leaving revenue on the table. Listen in and find out how top brands are turning casual browsers into high-intent buyers!

📢 Don’t miss this one—your sales strategy will never be the same.

• PushOwl – Browser push notification tool for Shopify merchants (https://bit.ly/pushowl-app)
• Brevo – (formerly Sendinblue) Email & SMS marketing platform, parent company of PushOwl (https://bit.ly/get-brevo)
• Shopify Marketing Automation – Shopify’s built-in automation tools for email, SMS, and push notifications
• Shopify Flow – Shopify’s automation tool that integrates with PushOwl for advanced triggers (https://bit.ly/shopify-flow)

• Google Analytics – Web tracking & analytics tool (https://analytics.google.com/)
• Bold Subscriptions – Subscription management tool for Shopify (https://bit.ly/bold-subs)
• Meta Ads – Facebook & Instagram ad platform (https://www.facebook.com/business/ads)
• TikTok Ads – Social media advertising on TikTok (https://ads.tiktok.com/

LEARN MORE ABOUT SHOPIFY1PERCENT

Listen to our catalogue of all episodes, apply to be (or suggest) a guest, or get in touch with us! https://www.shopify1percent.com/

START YOUR SHOPIFY STORE! Ready to start your Shopify store? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Here's why video matters for your Shopify store:

📈 It boosts conversion:

• 64-85% of consumers are more likely to purchase a product after watching a video about it.
• Product pages with videos see an 80% higher conversion rate on average compared to those without.
• Shoppers who watch videos are shown to spend 34% more per transaction than those who don’t.
• 50% of consumers say they use online videos to decide which brand or product to buy.

😍 It boosts engagement:

• Viewers retain 95% of a message when they watch it in a video, compared to only 10% when reading text.
• 73% of consumers prefer learning about products through videos over text or images.
• Pages with videos experience an average 2-minute increase in time spent by users.

❤️ It boosts customer loyalty:

• 57% of consumers feel more confident buying online when they’ve seen a product video.
• Engaging, storytelling videos can improve brand recall by 80%.
• Video content can improve customer retention rates by 33%, especially when used for product tutorials or unboxing.

💰 It boosts THE BOTTOM LINE:

• 79% of people say a brand’s video has convinced them to buy a product or service

My guest today is Claudiu Cioba, he's the founder and CEO of VideoWise. (https://shopify.pxf.io/aO5zEM)

The bottom line is, video has become absolutely critical to converting today's shoppers. If you really want to maximize the value of video on your Shopify store, this is the perfect episode for you, and VideoWise is an amazing platform to look into.

RESOURCES MENTIONED IN SHOW:

• VideoWise - All in one Video Commerce Platform for Shopify - https://shopify.pxf.io/aO5zEM

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v

Why do so many Shopify stores mess this up? Your main menu literally has ONE job, and yet so many stores don't get it right.

The job of the main nav in your Shopify store is to MAKE YOU MONEY.

That's it.

Everything else in there that's not making you money needs to be immediately removed.

In today's +1 we talked about the 4 key things that should be in a Shopify store's main menu, and the things that should not be.

There is no excuse to not get this right my friends.

RESOURCES MENTIONED IN SHOW:

• Shopify Discount app for Tagging shopify.pxf.io/vPy1PA
• Shopify Subscription app for Super Fans to become members (mentioned in point 4 & 6)http://shopify.pxf.io/POKOLN

BE A GUEST? Interested in being a guest, or know who'd be a good guest for the show? We'd love ot here from you: Shopify1Percent.com

START YOUR STORE! Haven't started your Shopify store yet? Click here to get Shopify free for 3 days, and then just $1 for three months: http://shopify.pxf.io/N9z95v