Nowadays, everything is an ad. Every other search result, tweet, Facebook post, or Instagram reel have become sponsored posts masquerading as user-generated content. We’re so inundated by advertisements in our daily lives that it’s challenging to determine whether you like something because it provides value to you, or because you’ve fallen prey to marketing.
In this episode of the Trust Factor podcast, we are joined by Kristine Locker, the CEO and Founder of Locker, a platform that allows users to browse, save, share and recommend their favorites across thousands of brand websites in one single place. While the initial idea was simple, her platform has since grown to attract investors and reinvent the online shopping experience.
Kristine talks about how she came up with the idea of Locker, and how she is differentiating her platform by prioritizing authenticity. She also shares her thoughts on artificial intelligence, the struggles of being a female tech founder, and the potential of community commerce to change the online shopping experience for the better.
In this episode we discuss:
- Authentic recommendations versus affiliate and influencer marketing
- How artificial intelligence will affect the online shopping experience
- Why community commerce is the future
Check out these resources we mentioned during the podcast:
Kristine’s Podcast Recommendations
- https://www.thetwentyminutevc.com/podcast/
- https://www.npr.org/series/490248027/how-i-built-this
Check out Maggie Seller on TikTok:
- https://www.tiktok.com/@maggiesellers_
Meet the Host:
Christina Kay
https://www.linkedin.com/in/christinakay/
Meet the Guest:
Kristine Locker is the founder and CEO of Locker 2.0, a company revolutionizing the online shopping experience by allowing users to browse, save, share and recommend their favorites across thousands of brand websites in one single place.
Connect with Kristine on LinkedIn
- https://www.linkedin.com/in/kristinelocker/
Follow Kristine on Instagram
- https://www.instagram.com/wantlocker/
- https://www.instagram.com/kristinelocker/
Email Kristine
Listening on a desktop & can’t see the links? Just search for The Trust Factor in your favorite podcast player.
This episode was produced and brought to you by Reignite Media.
