Slaying the Insurance Game: Modern Slang, Lead Generation, and Sales Tactics"

Dive into the dynamic world of insurance sales with Adam Bersan and Chris on this episode of "Insurance Life and Everything In Between." We kick off with a light-hearted discussion on how today's slang, like "slay" and "preppy," has infiltrated not just our kids' conversations but also our professional lives.

From there, we shift gears to tackle the nitty-gritty of the insurance business, focusing on what it takes to succeed in the final expense market. Adam, with his vast experience, shares insights from his time at Security National Life and his new venture with Unity Life Group, highlighting the importance of training agents to become top producers.

We explore:

- **Lead Management:** Why consistent lead ordering is crucial, and how even a small investment can yield significant returns. Discover the story of John Washo, who turned a $275 lead spend into $3,000 in premium.

- **Sales Techniques: From cold door knocking to mastering the art of setting appointments, we break down effective strategies for connecting with potential clients.

- **Agent Empowerment: Learn about Adam's philosophy on training and development, emphasizing simplicity and loyalty to a product and company to become an expert.

- **Adapting to Change: We discuss how the industry has evolved and how agents can adapt their approach to stay relevant and successful.

Whether you're a seasoned agent looking to refine your approach or a newbie eager to learn the ropes, this episode is packed with actionable advice, real-world examples, and a dash of humor. Join us for a session that's not just about insurance, but about slaying it in your business endeavors.

Connect with Us:

AdamBrsan.com for weekly training emails

- YouTube: Adam Brsan and Insurance Life and Everything in Between

Tune in for a blend of education, entertainment, and inspiration to help you slay it in the insurance industry!