In this episode of Small Business Quick Wins, host Jay Schwedelson interviews Lisa Landsman, who handles global business development for Google. They discuss the power of Google reviews, the importance of a fully optimized Google Business Profile, and clear up common myths about Google’s review practices.

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Best Moments:

(01:05) Introduction to the topic of Google reviews and Google Business Profiles

(02:55) How to handle bad reviews and the importance of responding to all reviews

(04:26) Process for flagging reviews that violate Google's policies

(05:50) Dispelling myths about paying to remove negative reviews

(06:29) Clarification on whether paying for Google Ads affects review removal

(07:20) Discussion on whether negative reviews impact SEO

(08:36) The importance of thoroughly completing your Google Business Profile

(10:36) Adding social media links to your Google Business Profile

(11:48) Announcement of an upcoming webinar on Google Business Profiles

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Guest Bio:

Lisa Landsman handles global business development for Google, specializing in Google Business Profiles. With a wealth of experience, she helps businesses optimize their online presence and leverage Google’s tools to enhance visibility and connect with customers effectively.

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📅 Upcoming Webinar: Google Business Profile: Be Ready When Customers Search

Date: Wed. Feb 19th

Time: 1:00 pm ET

Speaker: Lisa Landsman, Global Business Development, Google

Session Overview:

More than 2 billion people connect with small businesses on Google every month. That means your Google Business Profile is a cornerstone of your online presence. If it’s missing information – or missing altogether – customers are likely to go to the competitors that are easier to find online. But the right info can make potential clients say “heck yeah” to doing business with you -- and Google’s own Lisa Landsman is diving deep into everything you need to know about setting up your GBP, making it shine, and getting customers to act, before and after the sale.

You’ll Learn:

• How users search for businesses and what they’re looking for, so you can build a profile that puts your best digital storefront forward.
• How to stay relevant by showcasing what matters to potential clients.
• Top tactics to get customers to take action – from booking an appointment to leaving a review.
• And more!

Register Now for the Webinar

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

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In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes Christina Garnett, Chief Customer and Communications Officer at neuemotion, to discuss the vital role of customer relationships for small businesses. They explore how to foster meaningful connections, avoid common pitfalls, and scale without losing the personal touch.

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Best Moments:

(01:26) Introduction to the role of a Chief Customer Officer

(03:16) Who typically acts as the Chief Customer Officer in small businesses

(04:58) Common pitfalls small businesses face when neglecting customer relationships

(10:45) The importance of being aware of customer feedback and acting on it

(13:07) Maintaining deep customer connections while scaling a small business

(15:45) Christina Garnett's upcoming book on customer-brand relationships

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Guest Bio:

Christina Garnett is the Chief Customer and Communications Officer at neuemotion and a fractional Chief Customer and Communications Officer for various brands. With a background in teaching and advocacy, Christina is dedicated to helping businesses make their customers feel seen, heard, and appreciated. She is the author of an upcoming book on building strong customer-brand relationships.

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

🚀 thryv.com/wins

In this episode of Small Business Quick Wins, host Jay Schwedelson welcomes back Stephanie Love, content lead at Thryv, to share strategies for keeping New Year’s resolutions and business goals on track. They explore practical frameworks and accountability techniques to help small business owners succeed.

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Best Moments:

(01:14) Setting attainable business goals for the new year

(02:18) Using the SMART goal framework (Specific, Measurable, Attainable, Relevant, Time-bound)

(03:25) Template for creating SMART goals

(04:35) Dedicating daily time to focus on specific goals

(05:57) Setting base goals and reach goals

(07:04) Holding employees accountable for goals

(08:34) Creating "anti-resolutions" for businesses

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Guest Bio:

Stephanie Love is a content lead at Thryv, passionate about helping small business owners set and achieve realistic goals. She is also an accomplished runner, having recently completed a marathon, which inspires her approach to goal-setting and persistence.

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Kickstart Growth in 2025 with 25% Off Marketing Center plans

🚀 thryv.com/wins