Plus, I’m sharing details about my Sales Growth Tracker, a tool designed to help you track customer data and revenue-driving activities in one place—whether you’re using a CRM, a spreadsheet, or starting from scratch.

What You’ll Learn in This Episode:

• Why knowing where your customers come from is key to growing your business.
• The tools and methods you can use to track customer attribution, including:
  • Email marketing platforms like MailerLite, MailChimp, and Kajabi.
  • Social media metrics and how to use engagement data strategically.
  • Website analytics powered by tools like Google Analytics to uncover customer behavior and preferences.
  • Simple ways to ask customers directly and gather meaningful insights.
• How customer attribution can save time, reduce stress, and boost productivity by focusing on what actually works.
• Why tracking customer origins helps you say goodbye to the hustle mentality and hello to intentional, profitable growth.

Resources Mentioned in This Episode:

1. Sales Growth Tracker: My free tool to help you track customer origins and revenue activities. Download it now at lindsayfletcher.co/salesgrowthtracker.
2. Google Analytics: A free tool to track website traffic and customer behavior.
3. CRM Recommendations:
   • HubSpot has a robust free option for tracking customer data and managing customer relationships. Many other options are available.
   • Industry-Specific CRMs: Explore options tailored to your industry and business.
4. DIY Tracking: Use a Google Sheet or Excel spreadsheet to start tracking today.

Why This Episode Matters: Running a small business isn’t easy, especially when you’re juggling marketing, sales, and everything else life throws at you. By learning how to track customer attribution, you’ll gain clarity on which activities are driving revenue and which are wasting your time. This knowledge will empower you to focus on what truly works for your business, helping you grow without overwhelm.

Join My Women in Business Community! If you’re a woman in small business, whether you’re a solopreneur or leading a team, I’d love to have you in my Women in Business Online Community. This group is all about supporting each other through education, brainstorming, and friendship—because no one should do business (or life) alone! Find the link in the show notes to join.

Stay Connected:

• Visit my website: lindsayfletcher.co
• Download the Sales Growth Tracker: lindsayfletcher.co/salesgrowthtracker
• Email: hello@lindsayfletcher.co

If you enjoyed today’s episode, please subscribe, rate, and leave a review—it helps more women in business find this podcast.

• Customer attribution
• Sales growth strategy
• Small business productivity
• Marketing analytics for small business
• Women entrepreneurs
• Time management for small business
• Social media metrics for business growth
• Google Analytics for small business
• Sales tracker tools
• Women in business community

Join my WOMEN IN BUSINESS COMMUNITY HERE!

Email Lindsay at hello@lindsayfletcher.co

Hi friends! Happy New Year and Welcome to the first episode in 2025. This is officially a brand new era of the podcast! Sales & Business Growth for Busy Women is now Grow My Business: Sales & Productivity Tips for Women Small Business. This show has actually went through a couple of iterations of the name Sales & Business Growth, so don’t be shocked if you hear a couple of different titles if you go back and listen to previous episodes as I’ve been finding my groove and honed in on exactly what I want to share here on this podcast.

In today's episode, I share about the future of this podcast. So, stick around you’ll learn:

*How to sell your services and products more effectively

*Proven sales strategies and business growth tactics

*Ways to find more customers and retain the ones you already have

*Productivity tips and time and task management hacks so you don’t have to work 24/7

*Strategies for Work-Life Harmony / Work-Life Balance

*Faith-based principles to guide your journey

My mission is very simple: To provide you with practical tools and strategies that save you time, make your life easier, and help you create a thriving future for you and your family.

If you are ready to master sales and your time, you’ve found the right podcast! I’m so excited to help you to step into your full potential and go BIG in your small business.

So stick around, and we’ll GROW together on the Grow My Business Podcast!

My best,

Lindsay

Join my Women in Business Community for support and free education in 2025!

Free Resources >>> https://lindsayfletcher.co/free-resources

Hello & welcome back to Sales & Business Growth for BUSY Women. I am your host, Lindsay Fletcher. I’m a wife, mom of 4, dog mom, business owner x2, former top performing sales rep in corporate america, and I’m here to help you sell more, get time back in your day, and grow your business. On this podcast we talk about sales, marketing, business growth, and time management so that your business doesn’t take over your life!

In this episode, I walk you through what sales is and what sales isn't, and how your definition of sales might be holding you back.