Grant writing is a highly lucrative skill, and the demand for skilled grant writers has never been higher. If you want to master grant writing, attract clients, and confidently charge for your services, this podcast episode is for you.

In this episode, Elaine Abery of Unravelling Red Tape shares her invaluable expertise in grant writing, advocacy, and working with government organisations. Whether you’re new to grant writing or want to refine your skills, this conversation is packed with insights to help you become an in-demand grant writer.

You’ll learn:

• What grants are, who offers them, and where to find them

• How to craft a winning grant application, use the right language, address the criteria and avoid rookie mistakes

• How to pitch your grant writing services to not-for-profits and build a sustainable business model

• Where to find lucrative government grant writing opportunities

• How to approach individual government departments outside the formal tendering process

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This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Sales pages – we’ve all heard of them but do you really know what they are, what they’re designed to do, how they’re different to other web pages, and more importantly, how to write one?

Ash Chow is a sales page expert – she’s the ‘go to’ copywriter for those looking to write high converting sales pages. In this episode, Ash gives us the low down on everything you need to write a sales page and shares with us her unique 5-step formula for doing it quickly and effectively - from writing the hero section to addressing audience objections, Ash breaks down the essential elements of a sales page, shares her proven process, and discusses the strategies that make sales pages stand out.

Whether you're new to copywriting or looking to sharpen your skills, Ash’s insights will inspire and empower you.

You’ll learn how to:

• Understand the purpose and structure of a sales page

• Differentiate sales pages differ from other web pages

• Use Ash’s 5-step process for writing sales pages

• Meet your audience where they are at and guide them towards a solution

• Write a compelling hero section and lead

• Build trust through writing effective bios, testimonials, and objection-busting sections

• Create clear and irresistible calls to action

• Avoid common mistakes when writing sales pages

• Adapt sales pages for B2B vs. B2C audiences

• Write sales pages for live launches and evergreen offers

• Offer VIP intensives to generate immediate revenue

• Structure VIP days to maximise efficiency and offer great value for clients

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.

Would you like to become an expert at UX copywriting?
Would you like to make money from UX copywriting?
What even is UX copywriting?

UX copywriting is a fascinating and super important sub-genre of copywriting that can turn a good customer experience into a great customer experience.

UX stands for User Experience and it’s the art of helping users navigate a website in the most efficient way possible. If you’ve ever been frustrated at how unhelpful a website is, or struggled to find the buy button or the contact us link, chances are those website owners never hired a UX copywriter.

If you’d like to learn how to become a UX copywriter and learn key skills to help you write better UX copy for your own website, this is the episode for you.

Susan Reoch is a seasoned expert UX copywriter with over 14 years of experience. Her career has taken her from Amsterdam to Australia, working for industry leaders like the juggernaut of tourism - Booking.com. In this episode, we explore the fundamentals of UX writing, how to design user-friendly websites, and how you can add UX copywriting to your suite of services.

Whether you’re a copywriter looking to expand your skill set or curious about UX principles, this episode is packed with valuable insights that will give you the edge on creating next level copy.

Here’s what you’ll learn:

How to understand UX copywriting:

• Grasp the basics of user experience writing and its role in creating seamless digital interactions.

• Learn the difference between UX copywriting and traditional conversion copywriting.

How to add UX to your copywriting suite of services:

• From teaching and sales to UX writing at Booking.com, discover how Susan built her diverse skill set and applied it to copywriting.

• Hear how life experiences, from architecture studies to global travel, shaped her unique perspective.

How to create a UX-friendly website:

• Discover the importance of understanding client goals and user motivations.

• Learn how to map out user journeys and design website navigation for optimal functionality.

How to avoid common UX mistakes:

• Avoid overwhelming users with too much information.

• Use customer-friendly language to ensure clarity and connection.

• Learn how to make your website's purpose immediately clear.

How to integrate SEO, brand voice, and UX:

• Balance user-friendly design with effective SEO strategies.

• Learn tips for identifying and incorporating brand voice in website copy.

How to apply practical UX tools and techniques:

• Explore resources like the Nielsen Norman Group for learning UX principles.

• Understand how to collaborate with designers and developers to bring copy to life.

Read the show notes

This podcast is brought to you by the Australian Writers' Centre. WritersCentre.com.au

Join our community of copywriters at CopyClub.com.au.

See omnystudio.com/listener for privacy information.