TikTok is gone Americans

Oh wait... they got it back.

Oh no wait...some people have it got it back.

This drama is an issue for most people, but it can be a huge crisis for some digital marketers. How can you make sure that your whole strategy isn't completely scuppered by the decisions that are out of your control?

In this Quickbit episode of the Southern African Digital Marketing Podcast I talk about what you need to do protect yourself (and your marketing plans) against this kind of turmoil.

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Send your thoughts and questions about this episode to podcast@tmdigital.co.za

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In this episode we go deep into brand marketing with Imke Dannhauser, who is currently working for Google where her focus is on the brand marketing for search and Gemini in sub-saharan Africa.

Obviously I wanted to know how someone goes about getting a job at Google, but we also discussed the complexity of bringing a product like generative AI into a market, the comparison between brand and performance marketing and how you can know that it’s time for a massive rebranding operation.

As you can you imagine, Imke has some deep insights on those topics and so much more!

Follow Imke on Linkedin here: https://www.linkedin.com/in/imkedannhauser

Thinking of following Imke's footsteps at Google? Start the process here: https://www.google.com/about/careers/applications/

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What is the most important social media channel right now?

The answer that we get surprised me, but honestly it does makes sense. In this episode we talk about a slither of the huge topic that is social media marketing with Miliswa Sitshwele, who has a long career managing social media accounts and is currently head of social media at Flow communications. We also chatted about how to get the entire business to support your social media strategy.

Follow Milli on Linkedin here: https://www.linkedin.com/in/miliswa-sitshwele-10021158/

You can send your thoughts, opinions and questions to podcast@tmdigital.co.za.

Hosted on Acast. See acast.com/privacy for more information.