Sponsorships are a hot topic for podcasters, and finding out HOW to get a sponsor is important. Let's talk about 5 ways to consider sponsorship and if it's right for you, and your podcast.

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So often, podcasters start with the question of "HOW do I get a sponsor for my podcast?" and I think it's important to roll that question back to first ask, "SHOULD I get a sponsor for my podcast?"

And to determine that, this episode shares how sponsorships are generally structured for podcasts. Most are based on a traditional CPM model which pays out between $20-$40 per 1000 downloads over a 30 day period. Given that the average podcast gets about 140 downloads per episode over a 30 day period, this 1000 download model isn't a fit.

The five models discussed in this episode are:

1. A traditional media buy based on CPM, and number of downloads.

2. A media buy that covers more than simply your podcast episodes, and might include placements in social media, your newsletter, website, or other online and offline platforms and spaces you have to offer.

3. A hybrid offer of a media buy (money) and affiliate marketing, so that a company can partner with you to sell their products and you get a kickback for those purchases in addition to a set monthly rate.

4. You sponsor your own show and treat it as a the marketing arm of a business you have. 

Read the full episode notes on my site.

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