Startup Confidential

Auteur(s): Dr. James F. Richardson
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  • Résumé

  • Who is it For? Founders of CPG start-ups. What is It? Zero B.S. perspective on running your start-up well, understanding the biases of industry stakeholders and getting the industry to work for you, not the other way around. When? Every month. Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com If you want to take my founder's Quiz to see if you are ready for exponential growth, please visit : www.premiumgrowthsolutions.com/founder_resources and sign up for my e-mail list to download it. Transcripts and an entire episode library are on my podcast site. https://www.premiumgrowthsolutions.com/podcast
    © 2025 Premium Growth Solutions, LLC
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Développement commercial et entrepreneuriat Gestion et leadership Économie
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Épisodes
  • Episode 136 - Updated Edition of Ramping Your Brand!

    Episode 136 - Updated Edition of Ramping Your Brand!
    Feb 15 2025

    In ten days, the updated and expanded edition of Ramping Your Brand goes live in all formats. In this episode, I go over what has changed and why you should grab a copy even if you have the 1st edition.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    9 min
  • Episode 135 - What is YOUR Founder Superpower?

    Episode 135 - What is YOUR Founder Superpower?
    Feb 1 2025

    American media loves to reinforce the ideal of the visionary entrepreneur who ‘bootstraps’ to glory with no initial resources. The reality is that those who do pull this off usually have one or more superpowers as they started. My growing case study research suggests that having one of the following superpowers is key to beating the odds of making it through the Phases. Make sure you have one BEFORE you start.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    9 min
  • Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG

    Episode 134 - Why Artisan Pricing Doesn’t Scale in CPG
    Jan 15 2025

    One of the more common problems lurking at the Fancy Foods show, if you’ve ever been, is sitting at every booth in plain sight. It’s on the sell sheets of various specialty food brands that exhibit there. It is their SRPs. They’re not just premium. They’re artisanal. And these prices just don’t scale. Pricing 100% above the market share leader in a category is one thing. Pricing 400% above them is another thing and won’t scale without a truly Doctor Squatch-level media intervention. Artisan pricing almost always creates a holiday ‘gift’ business though. Learn why in this episode.

    Your Host: Dr. James F. Richardson of Premium Growth Solutions, LLC www.premiumgrowthsolutions.com

    Please send feedback on this or other episodes to: admin@premiumgrowthsolutions.com
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    13 min

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