• Storied: San Francisco

  • Auteur(s): Jeff Hunt
  • Podcast

Storied: San Francisco

Auteur(s): Jeff Hunt
  • Résumé

  • A weekly podcast about the artists, activists, and small businesses that make San Francisco so special.
    Copyright 2024 Storied: San Francisco
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Épisodes
  • Barbara Gratta/Gratta Wines, Part 1 (S7E7)
    Feb 4 2025

    One set of Barbara Gratta's grandparents came to the US from Calabria, the toe of the boot of Italy. The other grandparents came from across the Italian peninsula—Bari.

    In this episode, meet Barbara. Today, she owns, operates, and makes wine at Gratta Wines in the Bayview. But her journey began in White Plains, NY. All four grandparents came to Brooklyn in the 1920s. They all eventually moved north to raise families away from the bustle of New York City. Barbara's grandparents were a big part of her early life, the extended families getting together often for "big Italian Sunday dinners" (yum!). These involved aunts, uncles, and cousins as well as the older generation.

    Barbara and her immediate family lived upstairs from her aunt, uncle, and cousins. Because of this set-up, she says it was more like one big family. And every week culminated on Sundays, with as many as 30 people coming in and out of these get-togethers. The sauce was on the stove starting early in the morning. And if more people came, it simply meant more pasta. If, like me, you're thinking of the "Fishes" episode of The Bear, you're not far off.

    Saturdays were spent going "up the street," which meant shopping at places like Sears or Macy's. Maybe they'd stop at White Plains Diner for lunch. But they always ended up back at her grandmother's house for cake and coffee.

    Her mom's youngest brother went to school with Barbara's dad's youngest sister. They came from different towns, but all ran in the same circles. And thanks to this, as well as a tight-knit Italian-American community in the area, her parents met. They got married in 1958 and had their first kid, a son, in 1959. Then Barbara was born in 1960.

    ​The family is Catholic, but that manifested more in traditions than any religious sense. They went to church on big holidays, and Barbara shares a story about her grandmother giving her money for the Easter Sunday collection. But she and her cousins pocketed the money and spent the service on the church roof. After she was confirmed, around eighth grade, her parents gave her the choice whether to keep going or not. Barbara chose to hang up her career with Catholicism at that point.

    By the time Barbara was in high school, her immediate family moved to Florida, in the Sarasota area. She says it was a hard time for her, being torn from all the people and places she knew. There wasn't a lot of Italian culture in her new home. Her mom searched for ingredients to make the food she was accustomed to. She spotted a sausage truck one day and followed it. Only through this was she able to maintain some semblance of her cultural past.

    Barbara stuck around after high school down in Florida. She got a degree in physical therapy and worked for about 10 years on the west coast of the state. Still, neither she nor her two brothers (one older, one younger) loved it there. Barbara left Florida around 1989 or 1990 for California.

    Her first visit, before she moved to San Francisco, was a vacation with a coworker in the mid-Eighties. They stayed in a hotel on Van Ness near The Bay. They did what tourists do—Fisherman's Wharf, drive over the Golden Gate Bridge, that sort of thing—and didn't travel to any SF neighborhoods. The visit involved a quick drive down to Monterey to see a former coworker of theirs. The entire trip left her wanting to visit again someday.

    When the time came to move here, her job set her up with a place to live for a few months. Barbara kept renewing these contracts every three months. She started in the southwest corner of The City, within walking distance of Joe's of Westlake in Daly City.

    We end Part 1 with stories of Barbara's early friends in SF showing her around The City.

    Check back next week for Part 2 and the conclusion of my episode with Barbara Gratta.

    We recorded this podcast at Gratta Wines in the Bayview in December 2024.

    Photography by Dan Hernandez

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    27 min
  • Whack Donuts' First Anniversary (S7 bonus)
    Jan 30 2025

    It's been a damn year, y'all.

    In this bonus episode, we catch up with friend of the show Vandor Hill, owner and creator of Whack Donuts. His brick-and-mortar shop in EMB 4 just marked its one-year anniversary (and last year was a Leap Year!), and I dropped by to chat with Vandor about the time since he opened, where things stand now, and the road ahead.

    This Saturday, to celebrate Whack Donuts' birthday, Vandor is hosting a breakdancing jam event:

    • 5x5 crew
    • breaking battle
    • $1,000
    • donuts
    • line dancing
    • free giveaways

    Follow Whack Donuts on Instagram for more info. And if you're able to, please donate to help offset some of the costs of putting on this event. We'll see you there!

    ​We recorded this podcast at Whack Donuts in January 2025.

    Photography by Jeff Hunt

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    29 min
  • The Fillmore Art Director Ashley Graham, Part 2 (S7E6)
    Jan 28 2025
    In Part 2, we pick up where we left off in Part 1. We'd just learned of the call Ashley received from The Fillmore while she was working in Seattle. She'd visited San Francisco once to visit a cousin, but that stay lasted a mere 48 hours. She had one friend here at the time. Up in Seattle, the shows she helped produce were huge acts like Beyoncé and Rihanna. What especially excited Ashley about this opportunity at The Fillmore was the potential to work on smaller shows with groups and people more on their way up, so to speak. For fans and showgoers, it was more about music discovery, as she puts it. It was June 2012. Ashley's move to San Francisco was more or less sight-unseen. The City immediately felt like a "bigger" place for her, its music ... just a bigger city all-around. It was big, "but not that big." She landed in the Mission, moving in with a friend of that one friend she had in SF. Ashley lived at 24th and Potrero for nine years, until just three years ago. We shift to talk about Ashley's time at The Fillmore. She shares conversations among staff there about the history of the place and placing that at the forefront. The venue partnered with the Bill Graham Memorial Foundation this past fall to reintroduce the public to the place and its long history, as well as really getting Bill Graham's story out there. Ashley then shares that life story of Bill Graham. It was Graham who put The Fillmore on the map. His first show there was in December 1965. He had fled the Holocaust as a kid, went with family to New York, then ended up in San Francisco. He wanted to be an actor and found the San Francisco Mime Troupe. That first show at The Fillmore was a benefit for the Mime Troupe, in fact. The place had been a dance hall and a roller rink previously. Graham might have had a hunch, but when he took over putting on music shows, it was right at an inflection point for rock music in The City. Bands like Grateful Dead, Jefferson Airplane, and Janis Joplin frequently played there. Bill Graham had a gift for pairing musicians from different genres together in such a way that shows attracted different groups of people. Ashley points out, though, that first and foremost, Bill was a businessman. He followed and created opportunities to make money. A few years after taking over at Fillmore and Geary, he opened The Fillmore West at Van Ness and Market. There's a fun tidbit about Bill Graham appearing on David Letterman back in the Eighties—which just speaks to how big a personality he'd become. Our conversation then shifts to two questions I had for Ashley. I wanted her to talk about the red apples that are always found in a bucket at the top of the stairs when you enter The Fillmore. That, and the posters handed out to showgoers on their way out of sold-out events. No one really knows how the apples got started, she says. There are versions of the story. One holds that Bill Graham gave them out as a simple gesture of hospitality. Another was that putting a little food in your belly after a night out can't hurt anything. A rather elaborate telling is that, as part of an exhibit on Bill Graham at the Contemporary Jewish Museum, someone who'd been in France with him when they were kids shared the story of sneaking out at night to go to an apple orchard. As for the posters, Ashley talks about their origins, when they were simply advertisements for shows at The Fillmore. The posters eventually took on a life of their own, though—for many of the early ones, the style of lettering worked better as a memento than an ad. It almost seems quaint at this point that the posters were anything but keepsakes. I ask Ashley what it's like to now have her name appear on these iconic pieces of art (in her role as art director). "It's strange ... but cool." She speaks to how much work goes into each poster. And then Ashley talks about the logistics of making posters for. "At this point, we have a pretty good idea of which shows are gonna sell out." (Seems obvious, but as someone on the outside, I wondered.) "It's not a perfect science, but we're pretty good at it," Ashley says. She thinks of her job as more art curation than direction. She considers the overall collection of posters a little more than the nitty gritty of what each poster's details are. We end the podcast with Ashley's thoughts on what it means to "keep it local," our theme this season. Follow The Fillmore on Instagram. Photography by Nate Oliveira
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    34 min

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