In this fresh new episode of Real AI. Now., we dive deep into a topic that’s gaining momentum across industries: the intersection of AI and Environmental, Social, and Governance (ESG) practices. Your host, Marc Giombetti (Director of AI & Consulting at Two Impulse), welcomes Alicia Buss, an ESG Compliance Specialist at WIACON, to explore how artificial intelligence is reshaping how businesses approach sustainability and compliance.

Alicia brings her vast experience in human rights and environmental law to the table, and together with Marc, they shed light on why ESG is no longer a “nice-to-have” but a crucial pillar for modern business operations. They kick off the conversation by explaining what ESG actually is and why it matters, addressing some of the common misconceptions and outlining the essential first steps for companies to embark on this journey.

The heart of this episode lies in the discussion around AI’s transformative role in ESG. From its ability to streamline data collection and analysis to making processes more efficient and transparent, Marc and Alicia explore real-world examples of how AI is already contributing to sustainability efforts. They also tackle a thought-provoking question: can AI predict human behavior in the ESG context?

But no discussion about AI would be complete without examining its challenges, right? Marc and Alicia do not shy away from topics like bias, transparency, and the potential risks AI poses in this field. On a brighter note, they also share insights on how to mitigate these risks and how companies can successfully implement and scale their ESG efforts.

Whether you’re leading an ESG initiative or just curious about how AI is shaping a more sustainable future, this conversation is packed with practical advice, real-world applications, and strategic insights. Join in and walk away with a full bag of useful takeaways.