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Merry Christmas, everyone! In this holiday edition of the podcast, we chat with Chanda Bell and discuss the origins of the Elf on the Shelf and the Lumistella Company! Learn about Chanda's childhood memories and the magic her mother created during the holidays as well as the significance of family traditions and how these experiences shaped their lives, leading to the creation of a beloved holiday phenomenon. Chanda Bell shares the inspiring journey of creating the Elf on the Shelf, a beloved holiday tradition that has brought joy to millions of families. From humble beginnings rooted in family traditions to the challenges of entrepreneurship, Chanda discusses the importance of storytelling, the expansion of the Elf's universe through the Santa Verse, and the significance of giving back to the community. She reflects on her personal experiences as a mother and the magic of creating joyful moments for children during the holiday season, all while emphasizing the values of generosity and creativity.

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