As solopreneurs, it’s easy to fall into the trap of comparison, especially with social media making it simple to focus on vanity metrics like follower count. But does a large following really equal success? In this episode, I’m breaking down why it’s not the size of your audience that matters, but the depth of your connection with them. Inspired by a quote from Pat Flynn’s Superfans, I share why a small, engaged community is far more powerful than a massive, disconnected audience. If you're tired of feeling like you need more followers to be successful, this one's for you!
Key Takeaways:
A smaller, engaged audience can be more impactful than a large, disengaged one.
Social media numbers don’t define the success of your business.
Pat Flynn’s concept of the "Relationship Pyramid" is a game-changer for understanding audience engagement.
How I’m shifting my focus from vanity metrics to authentic connections with my community.
Resources Mentioned:
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