Welcome to Episode 7 of Season 2 of the Sugar Plum Bakes Wedding Business Podcast. I’m thrilled to share this episode with you as I am hosting the very lovely Cristina Ilao, a dear friend of mine who is a UK-based fine art destination wedding photographer. Cristina left behind a secure and lucrative job as an accountant in the financial services sector to follow her dreams and last year, she took the leap to go full-time with her wedding photography. She shares her thoughts on what made her finally commit to leaving that secure job to become a full-time wedding creative and talks honestly about what this change in career has meant to her.

During the episode, Cristina shares some great advice to wedding suppliers on how she’s built up her luxury wedding business and how the connections she’s made with fellow wedding creatives have been so important to her. Cristina doesn’t shy away from being honest about  how she believes you should be looking at raising your online profile outside of Instagram. So often, wedding creatives will use social media, specifically Instagram, as their sole marketing tool and Cristina is someone who has grown her business by cleverly using other means but especially by nurturing her website. If you’re someone who’s working in weddings, on the side of a permanent employed job, I hope you find it inspiring listening to Cristina share her story. Maybe you too are feeling stuck in a dead-end corporate job and hearing Cristina's tale may  give you the courage to take the leap yourself. If you’d like to see Cristina’s beautiful work and also check out her blog, her website is: https://www.cristinailao.com or you can seek her out on Instagram - as she said, she's always open to making new friends and I'm sure she'd love to hear from you. 

Sugar Plum Bakes Wedding Business Podcast
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