Looking to be a top sales performer? Watch this video now to learn key tips and strategies to excel in the world of sales. Don't miss out on this valuable advice! In this conversation, Bob Graham interviews Brendan McAdams about sales and how to be better at it. Brendan shares his journey in sales and emphasizes the importance of mindset and genuine interest in helping customers. He provides tips on cold calling, including the need to focus on the customer's perspective and listen actively. Brendan, who wrote the book, Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales, also discusses the value of language and how it can help build trust and understanding with customers. He highlights the importance of qualifying deals and being willing to walk away if the requirements cannot be met. In this conversation, Brendan shares insights on sales and working with early-stage startups. He emphasizes the importance of mindset, getting feedback, and iterating on ideas. Brendan also discusses the value of writing a book to establish expertise and the need for a system for follow-up and communication. He recommends reading 'The Omnivore's Dilemma' by Michael Pollan and watching the movie 'The Hitman' for inspiration and reinvention. He can be reached at https://Kiinetics.com His first book, Sales Craft: Proven Tips, Tactics and Ideas to Elevate Your Sales, is available at Amazon at https://www.amazon.com/Sales-Craft-Pr... Chapters 00:00 Introduction and Background 02:27 Brendan's Journey in Sales 05:29 Cold Calling and Mindset 08:25 Crafting the Right Message 12:13 The Power of Listening 14:17 Qualifying Deals and Setting Expectations 21:00 The Value of Language in Sales 24:56 Killing the Deal: Addressing Potential Obstacles 30:41 Being Willing to Walk Away 33:09 Mastering Sales and Mindset for Startups 45:40 Establishing Expertise through Writing 51:23 The Importance of Follow-Up and Communication 53:16 Building Stronger Connections through In-Person Engagement
