In this episode of Tech Scenes Unplugged, Jeff Martin sits down with Rebekah Johnson, Founder and CEO of Numeracle, a company dedicated to restoring trust and transparency in voice communications. Rebekah shares her inspiring journey as a female founder navigating challenges, truth, and the complexities of creating a pioneering technology. Numeracle’s mission focuses on solving issues related to robocalls, spoofing, and call verification, ensuring businesses can communicate effectively and maintain trust with their customers.
The conversation explores the evolution of Numeracle’s solutions, the importance of educating the market, and the financial and operational discipline required to scale a business. Rebekah’s personal story of resilience and her advice for entrepreneurs provide valuable insights for founders, innovators, and leaders.
Key Takeaways
Numeracle’s Mission: Tackling the problem of erroneously blocked and labeled calls to ensure trust in communications.
Identity Verification Technology: Enabling businesses to authenticate their calls and protect consumers from spoofing.
The Journey to Educate the Market: Simplifying complex solutions to improve buyer understanding and adoption.
Bootstrapping Success: Rebekah’s decision to self-fund after extensive investor meetings highlights the value of independence.
Challenges for Female Founders: Overcoming biases in leadership perceptions and the funding process.
Team Alignment: Building and maintaining aligned, focused teams to drive business growth.
Managing Growth Responsibly: Balancing cash flow and resource allocation to scale effectively.
Building a Support System: Asking for help and fostering resilience as a single parent and founder.
Episode Chapters
0:00 - Challenges for Women Founders
Rebekah shares experiences as a female founder facing biases in leadership perceptions.
1:30 - Introduction to Rebekah Johnson and Numeracle
Rebekah Johnson joins Tech Scenes Unplugged to discuss her journey with Numeracle.
2:15 - The Problem with Robocalls
Rebekah explains the FCC’s Robocall Strike Force and Numeracle’s mission.
4:20 - How Verified Calls Work
An overview of how identity verification and call authentication protect businesses and consumers.
6:00 - Call Verification Technology
The role of carriers, devices, and identity data in stopping spoofed calls.
8:15 - The Shift to Educating the Market
Rebekah’s journey from complex solutions to simplifying and educating buyers.
10:45 - The ROI of Verified Calls
How call centers benefit from Numeracle’s solutions in both efficiency and profitability.
12:15 - Why Rebekah Founded Numeracle
A phone call that inspired Rebekah to solve a critical industry problem.
14:30 - Lessons from Fundraising
Rebekah’s decision to bootstrap after 100+ investor meetings and its impact on Numeracle’s growth.
17:00 - Female Founders and Funding Bias
How female founders are viewed as a risk versus growth opportunities.
19:10 - The Importance of Alignment in Teams
Rebekah’s perspective on building and aligning teams for growth.
21:45 - Managing Growth Responsibly
Balancing cash flow, hiring, and resource allocation to scale Numeracle effectively.
24:00 - Lessons in Building a Business
The discipline of focusing on what matters and avoiding unnecessary complexity.
26:00 - Building a Support System as a Founder
Rebekah’s experience as a single mom and the importance of asking for help.
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