Épisodes

  • E134.Why Apps Aren't Just for Big Business Anymore
    Jan 30 2025

    In this practical episode of Tech Your Business, app developer Dan Hafner breaks down why small business app development is now within reach for every business owner. Gone are the days when getting an app meant spending hundreds of thousands of pounds - Dan shows you how new no-code tools have changed everything.


    Learn about:
    - How apps differ from mobile websites and why it matters
    - Real examples of small businesses transformed by custom apps
    - Smart ways to start building your app without coding skills
    - Common mistakes to avoid when planning your business app
    - How to tell if your app idea is worth pursuing
    - Practical tips for working with app developers

    Dan shares his journey from teaching to tech, and explains why you shouldn't wait for your competitors to embrace app technology first. His straightforward advice cuts through the tech jargon to help you understand what's actually possible for your business.
    Want to find out how much your app idea might cost? Try Dan's free calculator:
    dappernocode.com
    Connect with Dan on LinkedIn: [Dan's LinkedIn URL]
    Watch Tech Your Business every week for clear, practical advice on using technology to grow your business. Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest.

    Voir plus Voir moins
    33 min
  • E133. Why Remote Work Fails: It's Not Your Team, It's Your Management System
    Jan 27 2025

    In this practical episode of Tech Your Business, remote work pioneer Shane Spraggs shares why remote work management often fails and how business owners can fix it. Learn why bringing everyone back to the office isn't the answer - and what actually works instead.


    Key topics covered:

    * The real reason big companies are struggling with remote teams

    * How to set clear expectations and track work without micromanaging

    * Practical ways to build team spirit in a virtual environment

    * Smart hiring practices for remote positions

    * Security considerations for remote teams

    * Tools and tech that actually help remote teams work better


    Shane draws from his 25+ years of experience leading remote teams and shares honest advice from his bestselling book "The Power of Remote". Whether you're fully remote or considering it for your business, this episode gives you the blueprint for making it work.


    Get Shane's book "The Power of Remote" on Amazon or listen free on Spotify Premium.

    Connect with Shane on LinkedIn: Shane Spraggs

    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    35 min
  • E132. Making Cars Smarter with Less Computing Power
    Jan 23 2025

    In this fascinating episode of Tech Your Business, Boaz Mizrachi from Tactile Mobility shows how his team is making cars smarter with less computing power, solving one of the biggest challenges in modern vehicles.


    Learn how this Israeli tech company turns everyday car sensors into powerful tools that help vehicles:

    * Feel the road conditions in real-time

    * Work out how much fuel they're actually using

    * Spot problems with tyres and brakes early

    * Handle different road surfaces more safely


    Boaz shares the real challenges they faced:

    * Working with basic car computers

    * Getting enough good quality data

    * Making their system work in all conditions

    * Teaching cars to "feel" the road like drivers do


    Get practical tips on:

    * Starting small with big tech projects

    * Testing properly before scaling up

    * Working around technical limits

    * Building trust with big companies


    You can find Boaz and Tactile Mobility at: www.tactilemobility.com Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    31 min
  • E131. Why Your Marketing Fails: Marketing Like a Michelin Star Chef
    Jan 20 2025

    In this game-changing episode of Tech Your Business, marketing expert Merag Shahzad shows small business owners how to build a marketing strategy that actually works, using the same careful planning that goes into running a Michelin star kitchen.

    Discover why randomly boosting posts won't grow your business and learn how to create a proper marketing plan that brings real results.


    Key topics covered:

    * Why most small businesses waste money on marketing

    * How to pick the right marketing approach for your business - sales vs branding

    * Smart ways to use AI in your marketing (and what tasks to keep doing yourself)

    * The four C's of successful marketing: Content, Consistency, Community, and Culture

    * Why you need to stick with your marketing plan for at least one year

    * How to choose the right marketing channel for your personality


    Get practical tips on:

    * Finding your real target audience

    * Building a marketing strategy step by step

    * Making your marketing message stand out

    * Using AI to save time without losing quality

    * Creating content that connects with customers


    Connect with Merag:

    LinkedIn, TikTok, Instagram: @iammerag

    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    47 min
  • E130. The 4 Simple Systems Every Business Needs to Scale
    Jan 16 2025

    In this practical episode of Tech Your Business, McDonald's veteran Marianne Page shares the 4 simple business systems that helped McDonald's grow from a small restaurant to a global empire - and how you can use them in your own business.

    Discover how to make systems work without getting bogged down by complicated processes. Whether you're running a restaurant, creative agency, or service business, learn how to build systems that actually stick.


    Key topics covered:

    * The 4 S-Systems every business needs: Sexy, Security, Service and Sticky

    * Why most businesses focus on the wrong systems

    * How to get your team to embrace your way of doing things

    * Simple ways to document your systems using videos

    * Common mistakes that make systems fail

    * Practical tools to store and share your systems

    * Real examples of small businesses transformed by good systems


    Learn from Marianne's 27 years at McDonald's and discover:

    - How to create systems without stifling creativity

    - Making systems simple enough for anyone to follow

    - Getting your team involved in building systems

    - Using technology to support (not replace) your systems

    - The importance of feedback in maintaining standards


    You can find Marianne at www.mariannepage.com or get her book "Simple Logical Repeatable" on Amazon and Audible.

    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    42 min
  • E129. How to Choose Technology That Serves Your Business
    Jan 13 2025

    In this practical episode of Tech Your Business, tech entrepreneur Bo Bennett shares 30 years of real-world experience on how to choose technology that serves your business. Learn from his journey starting from the early days of the internet to running successful AI companies today.


    Key topics covered:

    * Smart ways to pick business technology without getting overwhelmed

    * Why popular tech isn't always the best choice for your business

    * Real problems with open source software that most people don't talk about

    * Practical tips for staying flexible with your tech choices

    * How AI is changing business tools and what you need to know

    * Common mistakes to avoid when using new technology


    Bo also shares golden rules for self-publishing success:

    * Why good reviews matter more than you think

    * How to test if your book will actually sell

    * Smart ways to market your book without wasting money

    * What most first-time authors get wrong


    Find Bo's businesses at: archieboy.com

    Personal website: bobennett.com

    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist ⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    32 min
  • E128. Ex-Hormozi Strategist Reveals Why Your Profile Matters More Than Your Posts
    Jan 9 2025

    In this game-changing episode of Tech Your Business, former Hormozi LinkedIn strategist Sam Swirsky shares why your LinkedIn profile matters more than your posting schedule. Learn simple, practical tips to make your profile work harder for your business, even if you're short on time.


    Key topics covered:

    * Why spending time on your profile beats daily posting

    * The most important sections of your LinkedIn profile

    * How to make your profile photo stand out (without hiring a pro)

    * Simple ways to turn profile views into business leads

    * Smart tips for networking in just 10 minutes a day

    * The truth about LinkedIn Sales Navigator

    * How to measure your return on time invested


    Sam breaks down:

    - Best times to post on LinkedIn

    - Making your banner and headline grab attention

    - Moving from connections to customers

    - Building trust without spending hours online

    - Using LinkedIn's newest features properly


    Want more LinkedIn tips? Find Sam on LinkedIn: Sam Swirsky (he's the only one!)


    Subscribe to Tech Your Business for clear, practical tech advice to grow your business. New episodes every week!


    #LinkedInTips #BusinessGrowth #LinkedInProfile



    linkedin profile optimization, linkedin for business owners, linkedin expert tips, linkedin profile guide, how to improve linkedin profile, linkedin strategy 2024, linkedin profile tips, linkedin for beginners, linkedin growth strategy, linkedin marketing tips, how to use linkedin for business, linkedin networking tips, linkedin profile makeover, linkedin success stories


    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    33 min
  • E127. How to Protect Your Business from Negative SEO Attacks
    Jan 6 2025

    Find out how to protect your business from negative SEO attacks in this vital episode of Tech Your Business. Michael Podolsky, founder of PissedConsumer.com, shares real-world experience from fighting off 18 years of SEO attacks on his review platform.

    Learn essential strategies to defend your website:

    • How to spot the warning signs of a negative SEO attack
    • Simple tools to monitor your website's backlinks
    • Practical steps to protect your site before attacks happen
    • Using Google's disavow tool to counter harmful links
    • Why building positive SEO is your best defence
    • Dealing with fake copyright and trademark claims

    Michael also shares the fascinating story behind PissedConsumer.com, how one bad holiday led to creating a platform with 2.5 million users, and his experience winning 24 lawsuits defending consumer rights.

    Get expert advice on:

    • Backlink monitoring
    • Website security
    • Google Search Console tools
    • Reputation management
    • Dealing with fake takedown notices
    • Building website authority


    Connect with Michael:

    Website: https://www.wiserbrand.com

    Review Platform: https://www.pissedconsumer.com

    Watch new episodes of Tech Your Business weekly for practical tech advice to grow your business.

    #NegativeSEO #WebsiteSecurity #BusinessProtection


    negative seo protection, how to stop negative seo, website security for business, protect website from attacks, negative backlinks removal, seo defence strategies, google search console tutorial, backlink monitoring tools, website reputation management, business website protection, how to use disavow tool, prevent seo attacks

    Every week, your host, ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Peter Banigo⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, an accomplished tech and business expert, brings you the latest insights and practical advice to help your business thrive in this digital age. ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Tech your Business⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠ is brought to you by ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠Target ICT Ltd⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠, a leading provider of innovative tech solutions and consulting services dedicated to empowering businesses to reach new heights. The 'Tech Your Business' podcast deciphers complex tech concepts, offering actionable takeaways to help businesses thrive in the digital age. But that's not all – we're also opening the floor to you, our listeners. If you have a compelling story about how technology has transformed your business, or if you've navigated through cyber threats and want to share your experiences, we'd love to hear from you. Your journey could enlighten many other businesses tuning into this podcast and expose your brand. With a wealth of experience and a passion for helping businesses succeed, we are your go-to resources for all things tech, business, and growth. Don't miss an episode – subscribe today and uncover the full potential of your business and if you've got a tech story to share, reach out to us – you could be our next guest. Just sign up to our waitlist at ⁠⁠⁠⁠⁠⁠techyourbusinesspodcast.com/waitlist⁠⁠⁠⁠⁠⁠ Let's explore the power of technology together.

    Voir plus Voir moins
    31 min