Today’s consumers are focused on where their food comes from and how it was made. They are concerned about health and food safety of the food products they buy – and they want to know more about the farm their animal protein comes from along with the environmental impact and how animals are raised. Technology can help provide transparency in the supply chain that delivers upon consumer expectations.

Jane Dukes, associate director, Value Chain and Consumer Affairs, speaks with Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.

“I think that we're always open to finding ways to take the data and the DNA trace back and finding a way to make it mean more to people. You're right, we have it now for validation and sustainability, but what other things can we pull out of that? What other valuable, tangible things can we pull out of that, that a customer would see value in and be willing to pay for?” - Glenn Strickholm

This Week’s Podcast:

• Meet Glenn Strickholm, President, Protein Brands, Performance Food Group (PFG), one of the nation’s largest broadline food distributors and a recognized innovator in the premium beef market.
• Understand consumers' needs for transparency
• Explore the importance of animal welfare to producers and consumers
• Consider the future of technology and transparency in the animal protein value chain

Click the SpeakPipe link and let us know what your questions are! We will try to answer as many of them as we can on podcasts throughout the year.