Ready to launch a winning Amazon product? Join Owais Ghori and the team on That Amazon Ads Podcast as they unveil 10 Steps To A Successful Launch on Amazon. In this episode, we break down a comprehensive PPC strategy that starts with a rock-solid product foundation - because no PPC campaign can fix issues like poor review or missing components.

Discover the 3 key ranking factors - relevancy, visibility, and offer - and learn why the conversion rate is the most critical metric for your success. We explain why starting with single keyword campaigns is essential, why you should avoid auto campaigns early on, and how to leverage competitor data to pinpoint negative keywords, ensuring no wasted ad spend. Plus, get insider pricing strategies, including a clever strike-through pricing hack that creates a perceived discount to boost conversions.

Tune in for practical, data-driven insights that every Amazon seller needs to optimize their PPC launch efficiently. Whether you're new to Amazon Advertising or a seasoned seller, these proven strategies will help you avoid common pitfalls and maximize your product's success on Amazon!

👍 Like, subscribe, and hit the bell icon for more expert tips on launching and scaling your Amazon business!

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====================================

Episode 84 - 🔥You're Doing NEGATIVE KEYWORDS WRONG! 🔥

🔎Struggling with Amazon PPC? Many advertisers overuse negative keywords and kill their sales! In this episode, Andrew & Stephen break down 3 major mistakes in negative keyword strategies and reveal a smarter way to optimize your campaigns for better performance.🚀

Most sellers blindly negate keywords based on high ACoS, high spend or lack of sales, but this approach eliminates potential winners and leads to missed revenue. Instead, Andrew & Stephen show how to filter keywords using conversion rates, clicks, and cost-per-acquisitions to make better optimization decisions. They also discuss why full automation is risky and how n-gram analysis can help identify underperforming keyword patterns without harming campaign growth.

🔔Don't make these costly mistakes! Listen now & optimize your Amazon PPC like a pro!🚀

#thatamazonadspodcast #amazonppc #amazonads

Should you prefer the video version, catch us on YouTube. ---------- Get your FREE Amazon PPC bid optimizer

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----------

🚨 𝐃𝐨𝐧’𝐭 𝐌𝐚𝐤𝐞 𝐓𝐡𝐢𝐬 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐇𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐌𝐢𝐬𝐭𝐚𝐤𝐞! | 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐊𝐞𝐲𝐰𝐨𝐫𝐝 𝐒𝐭𝐫𝐚𝐭𝐞𝐠𝐲

🚨 Are you making this critical keyword harvesting mistake? 𝐒𝐭𝐞𝐩𝐡𝐞𝐧 & 𝐀𝐧𝐝𝐫𝐞𝐰 break down 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐰𝐚𝐲 𝐭𝐨 𝐦𝐚𝐧𝐚𝐠𝐞 𝐀𝐦𝐚𝐳𝐨𝐧 𝐏𝐏𝐂 𝐤𝐞𝐲𝐰𝐨𝐫𝐝𝐬 for success!

🔥 𝟏. 𝐀𝐯𝐨𝐢𝐝 𝐜𝐨𝐦𝐦𝐨𝐧 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐦𝐢𝐬𝐭𝐚𝐤𝐞𝐬 that could be hurting your Amazon PPC campaigns.

🔑 𝟐. 𝐒𝐞𝐭 𝐮𝐩 𝐭𝐡𝐞 𝐫𝐢𝐠𝐡𝐭 𝐡𝐚𝐫𝐯𝐞𝐬𝐭𝐢𝐧𝐠 𝐜𝐫𝐢𝐭𝐞𝐫𝐢𝐚 to improve ad performance and keyword efficiency.

📊 𝟑. 𝐔𝐧𝐝𝐞𝐫𝐬𝐭𝐚𝐧𝐝 𝐤𝐞𝐲𝐰𝐨𝐫𝐝 𝐦𝐚𝐧𝐚𝐠𝐞𝐦𝐞𝐧𝐭 strategies that will 𝒃𝒐𝒐𝒔𝒕 𝒚𝒐𝒖𝒓 𝒄𝒂𝒎𝒑𝒂𝒊𝒈𝒏'𝒔 𝑨𝑪𝑶𝑺 𝒂𝒏𝒅 𝑹𝑶𝑨𝑺.

⏳ Don’t let bad keyword harvesting 𝒘𝒂𝒔𝒕𝒆 𝒚𝒐𝒖𝒓 𝑨𝒎𝒂𝒛𝒐𝒏 𝑷𝑷𝑪 𝒃𝒖𝒅𝒈𝒆𝒕! Watch now and optimize your ads the right way!

👍 𝐋𝐢𝐤𝐞, 𝐒𝐮𝐛𝐬𝐜𝐫𝐢𝐛𝐞 & 𝐡𝐢𝐭 𝐭𝐡𝐞 𝐛𝐞𝐥𝐥 to master Amazon PPC with Stephen & Andrew!

#DontMakeThisKeywordHarvestingMistake #KeywordHarvesting #AmazonAdvertising

==========

🔗Connect with Stephen & Andrew:

Stephen

Andrew Bailiff

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👋Closing Remarks:

If you found this episode valuable and insightful, you can support us by liking,

subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

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Stay tuned for the next episode, next week, same place!

#dontmakethiskeywordharvestingmistake

#overharvesting

#thatamazonadspodcast #amazonppc #amazonads

Prefer to watch than listen? Click here.

How many keywords should your campaign have? Stephen & Andrew tackle this hot topic with insights beyond the usual "it depends".

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How Many Keywords Should Your Campaign Have in Amazon PPC?

Stephen and Andrew don their tinfoil hats and dive deep into one of the most mind-bending questions of Amazon PPC: How many keywords is too many, and how few is too few? Forget the boring “it depends” answers—this is your chance to uncover the secret sauce that separates the PPC pros from the amateurs.

From conspiracy theories about keyword saturation to practical tips for campaign optimization, this episode is a rollercoaster of insights, laughs, and aha moments. Want your campaigns to crush the competition? Start with the right keyword count.

🛸 Tune in, laugh along, and don’t forget to subscribe—it’s the PPC enlightenment you didn’t know you needed!

#thatamazonadspodcast #amazonads #amazonppc

Why aren't your Amazon Ads getting impressions? Andrew & Stephen break down the top 5 reasons your campaigns are underperforming.

Get your free Amazon PPC bid optimizer: https://adlabs.app

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Get your free Amazon PPC Audit: https://docs.google.com/forms/d/e/1FAIpQLSfCW1kxxOXL14FzuTP66qdjs_px2sTkh9WponLmfBNnW07QGQ/viewform

Why Do My Campaigns Have Zero Impressions? | Amazon PPC Troubleshooting

This week, Andrew and Stephen combine their years of experience to reveal the Top 5 Reasons Why some Amazon PPC campaigns get ZERO IMPRESSIONS. From bid settings to targeting issues, they'll help you identify the roadblocks preventing your ads from showing up.

Learn actionable strategies to troubleshoot your campaigns and maximize visibility to ensure your ads started working for you. Don't let zero impressions hold your campaigns back - find out how to fix them now!

👍Like, Subscribe and hit the bell icon to stay updated with Andrew and Stephen's Amazon PPC insights and troubleshooting tips.

Mastering New Amazon Marketing Cloud Features | Insights from Dustin Wassner

This week, Andrew and Stephen are joined by Dustin Wassner from BTR Media to explore the brand-new features of the Amazon Marketing Cloud unveiled at the recent Amazon Unboxed event. Discover how these innovative tools, including the ability to give sponsored ads a bid boost using custom audiences, are set to transform the Amazon Advertising landscape.

In this episode, Dustin shares his expertise on leveraging these new features to enhance your advertising strategies, improve targeting, and drive better campaign performance. Learn how these updates can help you stay ahead of the competition and maximize your ROI in the ever-evolving world of Amazon advertising.

Whether you're an Amazon seller, advertiser, or marketing professional, this video provides valuable insights into the future of Amazon Marketing Cloud and how to make the most of its powerful capabilities.

👍 Like, subscribe, and hit the bell icon to stay updated with the latest Amazon Advertising strategies and tools from Andrew, Stephen, and their expert guests!

#thatamazonadspodcast #amazonppc #amazonads

Should you defend your brand on Amazon PPC? Andrew & Stephen weigh the pros and cons of brand defense and share best practices for protection. ---------- Get your FREE Amazon PPC bid optimizer: Join your FREE Discord community of Amazon PPC managers Sign up for That Amazon Ads Masterclass Get your FREE Amazon PPC Audit ---------- CHAPTERS ========== 00:00 – Teaser 00:22 – Title Card 00:27 – Introduction 02:20 – What is Brand Defense and how it works? 03:50 – 3 Top Mistakes That Managers Make When it Comes to Brand Defense 05:36 – Investment Levels 07:14 – Fixing the Segmentation Issue 09:05 – Placements Settings matters 12:37 – Testing sales incrementality 19:14 – Who needs Brand Defense More? 21:17 – How about small brands? 23:45 – Average conversion of different stages of the funnel 27:39 – Why you should go after competitor keywords? 29:19 – Recommendations 35:55 – Finale ========== Should You Do Brand Defense on Amazon PPC? | Pros, Cons, and Best Practices

This week, Andrew and Stephen tackle one of the most debated Amazon PPC strategies—Brand Defense. Should you invest in defending your own brand keywords, or is it a waste of ad spend? They dive into the pros and cons of brand defense, share their thoughts on ad conquesting, and reveal best practices to ensure your brand is well-protected or perhaps your brand don't need that much protection.

Learn how to strategically approach brand defense to stay competitive and minimize lost sales to rivals targeting your brand.

👍 Like, subscribe, and hit the bell icon for more expert Amazon PPC advice and strategies from Andrew Bailiff and Stephen Noch! ========== 🔗Connect with Stephen & Andrew: Stephen Andrew 🎙️Follow That Amazon Ads Podcast: LinkedIn Spotify YouTube 👋Closing Remarks: If you found this episode valuable and insightful, you can support us by liking, subscribing, and leaving us a review on your podcast platform of choice.

Your feedback means the world to us and helps us improve the show.

If you have any questions or thoughts to share, don't hesitate to contact us on LinkedIn.

Stay tuned for the next episode, next week, same place!