The #1 Profit Killer In Your Business (And How To Fix It!) Most businesses are leaving 10-40% of their profits on the table—without even realizing it! Pricing isn’t just a number—it’s the single biggest factor affecting your bottom line. In this powerful episode, Jeff Dudan sits down with Casey Brown, the world’s leading pricing expert, to uncover the biggest mistakes business owners make and how to price fearlessly for maximum profit. Whether you're an entrepreneur, franchise owner, or sales leader, this conversation could completely change your business. 💰🔥 📌 LIKE & SUBSCRIBE for more incredible guests, business insights, and behind-the-scenes stories from top performers! 🔔 Turn on notifications so you never miss an episode!

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00:00:00 - Welcome & The #1 Profit Lever You’re Ignoring 00:03:04 - Meet Casey Brown: From Engineer to Pricing Expert 00:10:20 - Why Most Businesses Underprice (And How to Stop) 00:20:09 - The Psychology of Pricing & Buyer Tactics 00:34:08 - How a 1% Price Increase Can Boost Profit by 20% 00:45:10 - The Right (and Wrong) Way to Offer Discounts 01:00:21 - The Fearless Pricing Mindset & How to Apply It 01:05:17 - Final Words: You Are Worth It