Welcome to another episode of YMYM&YM in business and today we’re talking all things marketing and juggling business and motherhood!
Jill Lush is the proud owner of Lush Marketing and she is passionate about marketing and loves developing businesses to the best of their potential. She understands the challenges faced by entrepreneurs as well as the solutions that make big differences to small businesses.
Jill set up her business in 2017 and has a broad range of experience from healthcare to technology, retail to professional services, fitness to food and everything in between. Marketing is the key to success, and Jill makes it easy to understand.
Together we discussed the 8P's of marketing and how to juggle motherhood and our business baby too, including:
- How Jill uses a blend of traditional and digital marketing to help her clients maximise their revenue
- Jill's Marketing Mix – the 8Ps of Marketing - and how it impacts on her clients marketing strategy
- the difference between sales and marketing, and the areas where they overlap
- how Jill juggles her motherhood and her business (2 demanding babies!)
- Jill's take on work-life balance and how to make your business and life work the way you want it to
- the strategies Jill recommends for start ups to effectively market their business
- the myths Jill wants to dispel about marketing, and
- the biggest mistakes Jill sees business owners make with their marketing strategies
You can find Jill and all her marketing goodness at www.lushmarketing.ie and on Instagram @lushmarketing.ie
Check out this weeks podcast on Apple Podcasts at https://apple.co/3BnHeJL (feel free to leave a 5 star review if you like!) and follow on Spotify at https://spoti.fi/3lnibgH