The Affiliate Marketing Podcast

Auteur(s): Lee-Ann Johnstone - Founder of Affiverse
  • Résumé

  • We're on a quest to help the world do affiliate marketing, better. Join your host Lee-Ann Johnstone, CEO of Affiverse an award winning Agency and Top 50 UK Affiliate Agency Owner as voted in The Drum Agency Census 2021 and listen to her podcast series all about Affiliate and Performance Marketing.

    Learn from an array of digital marketing veterans, business entrepreneurs, SaaS product providers and more to discover how digital and affiliate marketing is constantly changing.

    Hear how brands are building successful affiliate programs and driving consistent partner referrals and sales. Subscribe to hear exactly what it takes to launch, scale and grow a successful affiliate program in this fast moving digital age.

    Enjoying what you hear? Don’t forget to subscribe for more thought-provoking insights and industry-leading content delivered straight to your inbox. Visit https://www.affiversemedia.com/newsletter-sign-up/ to get started.


    Visit www.affiversemedia.com for more great content or discover our AMPP (Affiliate Manager Performance Program) training program for affiliate program managers who want to launch, scale or grow affiliate marketing programs in under 90 days!

    Need help with your Affiliate Program? Want to launch an affiliate program successfully?

    Talk to our agency team and find out how our consulting and account management services and how we can help you drive consistent sales for your business!

    >> Book a free call HERE: https://affiversemedia.com/contact/

    © 2025 AffliateInsider Limited - T/A Affiverse Media
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Épisodes
  • Adult Affiliate Marketing Strategies
    Jan 30 2025

    Content Warning: Adult Themes
    This episode contains discussions of adult themes, including topics related to the adult industry and sexual wellness. It is intended for individuals aged 18 and over.
    Listener discretion is advised.

    In this episode, Lee-Ann interviews Adam Fung from Lovehoney, exploring his journey into affiliate marketing and the unique challenges of managing an affiliate program in the adult industry. Adam shares insights on navigating the complexities of marketing sexual wellness products, the importance of influencer relationships, and strategies for seasonal campaigns. The conversation also touches on industry challenges, the skills needed for success, and the future of affiliate partnerships.

    Key segments of this podcast and where you can tune in to go direct:
    [05:25] Challenges and Strategies in Affiliate Marketing
    [16:50] Skills for Success in Affiliate Management
    [25:45] Future of Affiliate Partnerships and Networking

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

    Voir plus Voir moins
    28 min
  • Scaling Smarter: Inside the World of High-Impact Ecommerce Strategies
    Jan 23 2025

    This week, Lee-Ann chats with Khaled Mostafa, the co-founder of Beckett Stores, who shares his unique journey in the e-commerce and affiliate marketing space. Khaled discusses his early experiences with dropshipping, the importance of leveraging platforms like TikTok and Instagram, and the strategies he employs to grow his audience and drive sales. The conversation highlights the evolving nature of social media algorithms and the importance of adapting strategies accordingly, providing valuable insights for affiliate marketers and e-commerce entrepreneurs.

    In this conversation, they also explore common mistakes made by affiliate managers and the significance of building strong relationships with content creators. The discussion also touches on future trends in influencer marketing, highlighting the shift towards community building over mere audience engagement. Khaled shares effective outreach strategies for creators, underscoring the need for personalized communication and patience in the affiliate marketing landscape.

    Key segments of this podcast and where you can tune in to go direct:
    [04:48] Leveraging TikTok and Instagram for E-commerce Success
    [19:00] Building Trust and Authority in Affiliate Marketing
    [32:15] Future Trends in Influencer Marketing

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

    Voir plus Voir moins
    42 min
  • Secrets to Building Loyal Affiliate & Customer Audiences
    Jan 16 2025

    In this episode, Lee-Ann interviews Holly Hayes, a digital marketing expert, discussing her journey in influencer marketing and social media. Holly shares insights on building shareable content, maintaining community engagement, and the importance of storytelling in marketing. The conversation also delves into strategies for affiliate managers to connect with influencers and create long-term partnerships, emphasizing the need for authenticity and understanding audience needs. The discussion concludes with practical tips for marketers to enhance their online presence and engage their audience effectively.

    Key segments of this podcast and where you can tune in to go direct:
    [11:30] Building Authentic Connections in Affiliate Marketing
    [23:20] Engaging Influencers for Long-Term Partnerships
    [33:30] Fact-checking sources of information is vital for credibility

    Rate, Review & Subscribe on Apple Podcasts
    “I love Affiverse’s Affiliate Marketing Podcast.” <– If that sounds like you, please give us a 5 Star rating here! Taking the time to do that, helps us support more people in our community to access digital and affiliate marketing insights, expert lead learnings and allows us to share the latest online marketing tactics that help Affiliate programs and businesses to grow.

    Click here, scroll to the bottom, tap to rate with five stars, and select “Write a Review.”

    Also, if you haven’t done so already, subscribe to our weekly newsletter and never miss out on FREE insights and training.

    Subscribe to our podcast HERE!

    Send me a text with your questions

    Voir plus Voir moins
    36 min

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