In this episode of The After Work Entrepreneur Podcast, host Cathy E. Smith delves into a critical subject every entrepreneur should understand: the importance of owning your own platform. While social media can be a useful tool for growth, the unpredictability of algorithms and potential for lost connections present risks. Cathy discusses the advantages of having ownership, from complete control and monetization opportunities to better engagement and enhanced brand credibility. She also addresses potential challenges, such as the time commitment and traffic generation needs. Tune in as Cathy shares valuable strategies for building and nurturing an audience through your own website and email list, setting the stage for sustainable business success. Don't miss out on this insightful conversation that will empower you to take control of your entrepreneurial journey.

Welcome to another episode of The After Work Entrepreneur Podcast! I'm your host, Cathy E. Smith, and today we're diving deep into social media strategies for aspiring entrepreneurs. This episode is packed with actionable tips and strategies for leveraging platforms like TikTok, Facebook, LinkedIn, Pinterest, YouTube, and Instagram. All with the goal to grow your business while juggling your 9 to 5 job. From participating in TikTok trends to creating visually appealing pins on Pinterest, we'll cover everything you need to know to start posting smarter, not harder, and see real results. By the end of this episode, you'll have a toolkit of strategies to create engaging content, grow your audience, and maximize your time online. So grab your notepad and let's unlock the power of social media for your entrepreneurial journey!

Welcome to Episode 34 of The After Work Entrepreneur Podcast! I'm your host, Cathy E. Smith, and today we're diving deep into three critical business elements that every aspiring entrepreneur must master to succeed. Whether you're just starting out or looking to refine your current business strategies, it's essential to understand the importance of sales and marketing, building a ready-to-buy audience, and having a reliable payment system in place. From compelling messaging to leveraging social media and choosing the right payment processors, we'll cover all the bases to help you transition smoothly from a 9 to 5 job to a thriving entrepreneurial career. So grab your notepad and prepare for insights that will help you grow and scale your business. Let's get started!