Épisodes

  • Online Art Galleries: How They’re Changing the Game for Artists
    Feb 4 2025

    Discover the rise and impact of online art galleries in this insightful episode. Hayley White, founder of The Scouted Studio, shares her six-year journey running an online gallery, highlighting the benefits, challenges, and comparisons to traditional in-person galleries. Learn how online galleries can enhance your visibility, the role of digital marketing, and tips for selecting the right gallery to fit your artistic goals. Whether you're an emerging artist or a seasoned professional, this episode is your guide to navigating the evolving landscape of artist representation in the digital age.

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    29 min
  • Building an Art Portfolio: The Ultimate Guide for Gallery Representation
    Jan 28 2025

    Learn how to create a professional art portfolio that captures the attention of galleries and industry professionals. In this episode, we explore the purpose of an art portfolio, key elements to include (like artwork selection, artist statements, and professional photography), and actionable tips for approaching galleries. Whether you're an emerging artist or looking to refine your outreach strategy, this guide is packed with insights to help you stand out. Perfect for artists aiming to secure gallery representation or enhance their professional presence.

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    30 min
  • Capturing Nature's Beauty: A Conversation with Landscape Artist Liana Steinmetz
    Jan 21 2025

    In this episode, we sit down with Liana Steinmetz, a Northern California-based plein air and studio painter renowned for her vibrant contemporary landscapes, botanicals, and abstract paintings. Liana shares her artistic journey, from her upbringing to her current practice.

    Join us for an inspiring conversation that delves into the intersection of art, nature, and personal expression, offering valuable insights for artists and art enthusiasts alike.

    For more about Liana and her work, visit her website:

    https://lianasteinmetz.com/

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    39 min
  • How did I️ Get Here? An Honest Look Back at How I️ Started My Businesses
    Jan 14 2025

    In today's episode I️ get interviewed and I️ can't say it felt normal being in the hot seat. As unaccustomed as I️ might be to getting asked the questions versus asking them, I️ still had a great time and believe there is a ton you can learn from this episode.

    If you enjoyed the episode, I️ encourage you to tune into my sister podcast, The Founders Society Podcast which comes out every Monday!

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    1 h et 9 min
  • Building Artist Brands: Raquel Serebrenik on Licensing, Product Development, and Strategic Partnerships
    Jan 7 2025

    In this episode, we chat with Raquel Serebrenik, art historian, digital marketing expert, and co-founder of 4ArtPartners, a company dedicated to empowering artists to grow their businesses through licensing, product development, and strategic collaborations. Raquel shares her journey from studying art to mastering business skills, working with artist estates, and creating an ecosystem to support creators in monetizing their intellectual property.

    Key topics include:

    • The importance of licensing and product development in scaling an art business
    • Overcoming challenges in transitioning to an entrepreneurial mindset
    • Building a strong brand identity and aligning with intentional partnerships
    • The long-term strategy behind successful licensing collaborations
    Plus, Raquel offers practical advice for artists, insights into future trends in the creative industry, and details about her upcoming workbook designed to help artists develop their brand and business strategy. Whether you’re an artist looking to expand your business or simply curious about the intersection of art and entrepreneurship, this episode is packed with valuable insights!

    https://4artpartners.com/

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    35 min
  • Reflecting on 2024 and Setting Intentions for 2025: Wins, Lessons, and Goal Setting Tips
    Jan 3 2025

    As we wrap up 2024, it’s time to reflect, celebrate, and prepare for an incredible 2025. In this solo episode of The Art Coaching Podcast, I dive into my biggest personal and professional wins of the year, the lessons I’ve learned from challenges, and how these experiences have shaped my vision for the year ahead.

    I also share actionable tips to help you:
    🎯 Reflect on your own achievements and identify what worked (and what didn’t)
    🎯 Let go of what no longer serves you
    🎯 Create intentional goals aligned with your personal version of success
    🎯 Stay motivated without burning out
    🎯 Embrace gratitude and celebrate small wins

    Whether you’re an artist, creative entrepreneur, or someone seeking clarity and purpose, this episode will inspire you to close the year with gratitude and head into 2025 with confidence.

    Listen now and start setting the foundation for your best year yet!

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    19 min
  • From Corporate Sales to Full-Time Artist: Daphne Vantine’s Journey to Building a Thriving Art Business
    Dec 23 2024

    In this episode of The Art Coaching Club Podcast, meet Daphne Vantine, a 29-year-old artist who left her corporate sales career to pursue her passion for art full-time. Daphne shares how she transitioned from burnout to building a thriving creative business, offering actionable advice for artists looking to make the leap.

    Discover how she navigated her first year as a full-time artist, from leveraging holiday markets to growing her email list, and how she balances creativity with the demands of running a business. Daphne also opens up about her successes, including a $1,000 sales day, her challenges with burnout, and her plans for expanding her art business with commissions and custom work.

    What You’ll Learn:

    • How to transition from a corporate job to an art career
    • Tips for growing an email newsletter to connect with your audience
    • The importance of balancing creative work with business strategies
    • Daphne’s advice for staying authentic and creating art that resonates
    👉 Tune in to gain inspiration and insights for building a sustainable art business!

    https://www.daphneraecreative.com/

    https://www.instagram.com/daphneraecreative/

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    56 min
  • How Julia Hetzel Grew Her Instagram to 12K in 6 Months: Tips for Artists to Turn Passion into Profit
    Dec 17 2024

    In this episode of The Art Coaching Club Podcast, discover how artist Julia Hetzel transformed her artistic journey by growing her Instagram following to 12k in just six months. Julia shares actionable tips for artists on building a strong social media presence, connecting with audiences, and turning creativity into a thriving business.

    Learn how Julia’s background in interior design influences her work, why staying authentic is key to her success, and how she balances motherhood and her art career. Whether you're an emerging artist or looking to scale your art business, this episode is packed with valuable insights on marketing, productivity, and achieving your goals.

    Highlights in This Episode:

    • Growing an Instagram audience as an artist
    • Leveraging professional photography to elevate your brand
    • Balancing passion, business, and personal life
    • Tips for creating art that resonates with buyers
    Follow Julia Hetzel: @juliahetzelart www.juliahetzel.com
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    49 min