Today, Monday, February 17th at 4pm EST, we are launching RoughRider: a brand that myself and two of my close friends have been building for nearly a year.

Classic clothing designs with a western touch — made in America, by Americans, for Americans.

The name RoughRider is an ode to the First United States Volunteer Cavalry Regiment, also known as the Rough Riders. Led by Colonel Leonard Wood and Lieutenant Colonel Theodore Roosevelt, these men volunteered to fight the nation’s enemies in the Spanish-American War in 1898. They were from every corner of the nation, from every type of background, but were united by the American spirit.

That same spirit has flowed through the men who founded, built, and have defended this nation, and hopefully the men who will don RoughRider.

Our first button-up, ‘The Roosevelt’ will be available in 2 colors: Frontier Tan and Patriot Blue. There is a limited number of these being released; if you’re interested, enter your email at roughriderusa.co to be notified about the launch and get yours before they sell out.

I read “Endurance: Shackleton's Incredible Voyage"

Sir Ernest Shackleton was an Irish in the early 20th century who led the Imperial Trans-Antarctic Expedition - one of the most daring and famous expeditions of the last several hundred years.

The 28 man crew spent 622 days alone in the Antarctic, enduring some of the harshest weather and living conditions on Earth before being rescued. Everyone survived the treacherous journey in large part due to the incredible leadership of Shackleton.

Shackleton is one of the greatest leaders of men the world has known; this is the story of his famed expedition.

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Read the book: “Endurance: Shackleton's Incredible Voyage"

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Ben Wilson is the host of the renowned podcast How To Take Over The World where he studies history’s greatest leaders and heroes so you can learn lessons from their lives and become a great leader yourself.

We discuss why great leaders study great leaders and why you should too, the role copying has in creating, the two qualities of every great leader, how to cultivate a vision, how Jesus took over the world without leaving a couple hundred mile radius, the most understudied historical figures in the world, who alive today will be studied throughout history, and more.

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Click the link to join my free email newsletter to get the 7 most important takeaways from this essay.

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Read the essay: 'Courage'

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Connect with the show on:
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