• The Art of Capital Raising: How to Attract Investors & Build Trust - Lance Pederson’s Proven Strategy

  • Mar 26 2025
  • Durée: 49 min
  • Podcast

The Art of Capital Raising: How to Attract Investors & Build Trust - Lance Pederson’s Proven Strategy

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    In Episode 17 of the Stephen Lee-Thomas Show, we dive deep into capital raising, investor trust, and AI-driven deal analysis with Lance Pederson.

    Lance shares his journey from selling an IT services company at 21 to managing a $300M+ equity fund and helping over 200 sponsors launch investment funds. Now, as the co-founder of Passive Advantage, he’s revolutionizing deal analysis for passive investors using AI.

    If you’ve ever struggled with raising capital, finding investors, or evaluating deals, this episode is packed with game-changing insights.

    What You’ll Learn:

    • The biggest mistakes investors make when raising capital
    • Why education & transparency build long-term investor trust
    • How AI-powered underwriting is changing the game for LPs
    • The Magnetic Message Framework for standing out in capital raising
    • How to attract investors without hard selling

    Episode Highlights:

    [00:00:00] – Introduction: Lance Pederson’s journey from IT to real estate
    [00:07:45] – The two biggest challenges in apartment investing
    [00:15:30] – Building trust with investors through education
    [00:27:10] – Marketing vs. Sales: Why most capital raisers fail
    [00:39:20] – AI-powered deal analysis: How it works & why it matters

    Ways to Connect with Lance Pederson:

    • Website: LancePederson.com
    • Passive Advantage: PassiveAdvantage.com
    • LinkedIn: Lance Pederson on LinkedIn

    Visit www.skool.com/multfamilymasteryhub and fast-track your way to becoming a full-time real estate entrepreneur today!

    Visit www.skool.com/multfamilymasteryhub and fast-track your way to becoming a full-time real estate entrepreneur today!

    Connect with Us:

    • Skool Community: https://www.skool.com/multifamilymasteryhub/about
    • Website: https://www.stephenleethomas.com/
    • Facebook: https://www.facebook.com/StephenLeeThomasCapital/
    • Instagram: https://www.instagram.com/stephenleethomas/
    • LinkedIn: https://www.linkedin.com/in/stephenleethomas/
    • YouTube: https://www.youtube.com/@StephenLee-ThomasCapital

    Support the Show: Enjoy our content? Share with your family and friends and anyone who will benefit with the insight we shared today. Leave us a review on your preferred platform to help us grow or any suggestion

    Join Our Community: Become a part of our exclusive Skool community, Multifamily Mastery Hub. Get valuable resources, engage in discussions, and receive support for real estate entrepreneurs. Join Now! We are live!

    Contact Us: For inquiries, guest appearances, or sponsorship opportunities, contact us at info@stephenleethomas.com.

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