• The Art of Selling on TV: Lessons from a Home Shopping Legend

  • Feb 3 2025
  • Durée: 30 min
  • Podcast

The Art of Selling on TV: Lessons from a Home Shopping Legend

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  • The Art of Selling Your Products on TV: Lessons from a Home Shopping Legend In this episode of The Michelle Phillips Podcast, Michelle sits down with TV shopping legend Marvin Siegel, son of QVC founder Joseph Siegel, for an exclusive look into the fascinating world of television shopping. From its early days in radio to its meteoric rise as a multi-billion dollar industry, Marvin shares insider secrets, game-changing innovations, and unforgettable behind-the-scenes stories from his decades in the business. 🎥 What Makes TV Shopping So Powerful? Learn how storytelling, live demonstrations, and emotional engagement create a unique shopping experience that keeps customers coming back. 📺 The Rise of E-Commerce & Streaming: As online shopping and social media platforms dominate the retail space, what challenges—and opportunities—does the TV shopping industry face? 💄 Beauty & Wellness Boom: Discover how the 50+ demographic and Spanish-speaking markets present massive untapped potential in beauty, wellness, and lifestyle products. 🔮 The Future of Shopping: Michelle and Marvin explore the next wave of home shopping, from influencer partnerships and live-stream selling to authentic content that builds consumer trust in a rapidly changing marketplace. 💡 Who Should Listen? Entrepreneurs looking to break into TV shopping and digital sales Brands seeking insights on product marketing and consumer psychology Anyone fascinated by the evolution of media and retail Get ready for an engaging, knowledge-packed episode that will change how you think about selling, storytelling, and connecting with consumers! 🎙️✨ Learn more about your ad choices. Visit megaphone.fm/adchoices
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