Stop Overpaying: Mastering LinkedIn & Meta Ads for B2B

We created this episode to show how we combine LinkedIn and Meta for more cost-effective B2B advertising.

We cover why LinkedIn is so expensive but still the best place to precisely reach your dream customers, and how we then use Meta to retarget them at a fraction of the cost.

You’ll hear exactly how to apply our five stages of awareness, so you always share the right content at the right time.

Tune in and learn:

+ The biggest mistakes we see B2B marketers make on LinkedIn

+ How to build laser-focused ICP audiences that actually convert

+ Simple ways to slash your ad spend by using Meta strategically

This episode is a must-watch because we show you how to spend less, convert more, and keep your boss and sales team happy.

This episode is a must-watch for B2B marketers looking for real, practical insights on career growth, community, and the future of marketing.

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🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

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00:00 From Lawyer to Marketer: Axel’s Unexpected Career Pivot

04:00 What It’s Really Like Being an In-House B2B Marketer

07:30 The Challenges of Growing a SaaS Marketing Team

10:50 How to Work Effectively with Sales as a Marketer

14:20 The Realities of Building a Marketing Funnel from Scratch

17:40 Why Most B2B Marketing Strategies Fail

21:00 Live Events Are Back – But Should You Host One?

25:00 The Birth of the Generate Community

28:40 How to Build a B2B Community That Actually Works

32:30 The Power of Learning from Other Marketers

36:50 The Future of Generate and What’s Next for Axel

40:30 Final Thoughts: Why Community is the Future of B2B Marketing

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E174 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #linkedinads

Building a thriving community and life as an in-house marketer.

Being an in-house B2B marketer comes with unique challenges—tight budgets, small teams, and the constant struggle to prove impact. But what if there was a way to get support, learn faster, and grow together?

In this episode, we sit down with Axel Sukianto, former Marketing Director at UpGuard and co-founder of Generate, the go-to B2B marketing community in ANZ. We discuss what it’s really like working in-house, how Axel transitioned from law to marketing, and why he built a private Slack community that’s now thriving.

If you're tired of figuring it all out alone, this is the episode for you.

Tune in and learn:

+ The biggest challenges in-house B2B marketers face (and how to solve them)

+ Why community is becoming a MUST for B2B marketers

+ How Axel built Generate into a 300+ member strong B2B marketing hub

This episode is a must-watch for B2B marketers looking for real, practical insights on career growth, community, and the future of marketing.

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 From Lawyer to Marketer: Axel’s Unexpected Career Pivot

04:00 What It’s Really Like Being an In-House B2B Marketer

07:30 The Challenges of Growing a SaaS Marketing Team

10:50 How to Work Effectively with Sales as a Marketer

14:20 The Realities of Building a Marketing Funnel from Scratch

17:40 Why Most B2B Marketing Strategies Fail

21:00 Live Events Are Back – But Should You Host One?

25:00 The Birth of the Generate Community

28:40 How to Build a B2B Community That Actually Works

32:30 The Power of Learning from Other Marketers

36:50 The Future of Generate and What’s Next for Axel

40:30 Final Thoughts: Why Community is the Future of B2B Marketing

-----------------------------------------------------

👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E173 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #community #b2bcommunity

How to Talk to Customers & Actually Learn Something (The Right Way)

Most B2B marketers THINK they’re doing customer research… but they’re doing it all wrong.

This week, we’re joined by customer research expert Ryan Paul Gibson to show you how to actually talk to customers and uncover golden insights that drive revenue.

Ryan has conducted over 2,000 customer interviews, and he’s going to break down exactly how to structure your conversations so you stop wasting time and start getting actionable data.

Here’s what we cover in this episode:

Why most marketers are FAILING at customer research

+ The simple process to run 1-on-1 interviews that reveal real insights

+ How B2B buyers actually make decisions (Hint: It’s NOT the funnel)

Tune in and learn:

+ The 4 types of customer interviews you NEED to be doing

+ The best questions to ask to uncover buyer motivations

+ How to get people to actually agree to customer interviews

This episode is a must-watch for any B2B marketer looking to level up their demand generation strategy and actually understand what their customers care about.

-----------------------------------------------------

🧑‍🎓ACCESS our B2B COURSES: https://theb2bplaybook.com/courses

SUBSCRIBE to our channel: https://www.youtube.com/@theb2bplaybook

SUBSCRIBE to our newsletter: https://theb2bplaybook.com/newsletter/

GET the latest CONTENT: https://theb2bplaybook.com/

-----------------------------------------------------

00:00 How to Talk to Customers & Actually Learn Something

02:10 The Big Mistake Marketers Make with Customer Interviews

04:30 Why 1-on-1 Conversations Are the BEST Research Method

06:50 How B2B Buyers REALLY Make Decisions (It’s Not a Funnel!)

09:10 The 4 Types of Customer Interviews You Should Be Doing

12:00 How to Set Up a Customer Interview That Gets Real Insights

14:40 Who You Should Be Interviewing (And Who to Avoid)

18:20 The BEST Way to Get People to Agree to Customer Interviews

22:00 How to Ask Questions That Uncover Golden Insights

25:10 What to Do When People Don’t Want to Talk to You

28:40 The Secret to Getting Buyers to Reveal Their REAL Motivations

32:00 How to Analyze Customer Interviews & Turn Data into Action

36:00 Real-World Examples of Customer Research Transforming Businesses

39:30 How to Use Customer Research to Improve Marketing & Sales

42:00 Key Takeaways & Where to Start Today

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👥 Are you a B2B marketer in a small team??

💰 Need to bring in more revenue for your company (so sales and your boss love you??)

Get the:

🔹 strategy

🔹 templates

🔹 tools

So you have everything you need to drive more revenue for your brand.

See why other B2B marketers like you love The B2B Incubator

Check out: https://theb2bplaybook.com/demand-generation-course

S07 E172 - The B2B Playbook

#demandgeneration #demandgen

#b2bmarketing #customerresearch #b2bjourney #buyingjourney