Marketing is essential.

Effective marketing is pivotal for building a successful crypto project and attracting a high-performing team to scale it.

In this episode of The Blockchain Startup Show, Tony Drummond, Co-founder of CONV3RT and President of Moonbound Consulting, delves into the importance of marketing within the crypto sector. Tony discusses the critical role of messaging in overcoming industry challenges and underscores the importance of targeted strategies to resonate with the right audience. This conversation sheds light on how a well-crafted message can build trust, educate potential users, and create a robust brand identity amidst the competitive crypto landscape.

Additionally, Tony discusses the challenges founders face, such as over-reliance on token sales and the necessity of developing a sustainable business model. He advocates for careful measurement of marketing results and strategic hiring practices, stressing the value of recruiting top talent and maintaining a lean, efficient team.

Tony Drummond is the co-founder of CONV3RT and President of Moonbound Consulting. He is a seasoned entrepreneur and thought leader in the blockchain and cryptocurrency space. With a wealth of experience in tokenomics and project development, Tony has become a well-respected figure, frequently sharing valuable insights and strategies with the Web3 community.

Tony's hands-on experience includes growing his own project to over $200 million in market cap with 70,000 holders. His journey has involved significant marketing efforts and development expenditures, providing him with a comprehensive view of the challenges and opportunities in the space.

Tony believes that the best learning comes from experiencing failures and overcoming challenges. His ability to navigate the highs and lows of the crypto market has not only strengthened his expertise but also positioned him as a mentor to others in the industry. His commitment to continuous learning and sharing knowledge has made him a pivotal figure in the Web3 community.

Harrison Wright introduces Tony Drummond, highlighting his roles as Co-founder of CONV3RT and President of Moonbound Consulting. Tony is known for sharing valuable insights on LinkedIn about tokenomics and helping founders.

Tony shares his experiences running a project that grew to over $200 million with 70,000 holders. He discusses the challenges faced during the bear market and the lessons learned from those difficulties.

Tony emphasizes that the best way to learn in the crypto space is through mistakes and failures. Surviving and continuing to build through the bear market makes professionals stronger and better equipped.

Tony discusses the importance of understanding the target audience in marketing and messaging. He suggests defining customer avatars to better tailor strategies to the needs and behaviors of the target market.

Tony addresses the balance between serving users and investors, especially when raising VC funding. He advises limiting the allocation of tokens to investors to avoid excessive control and potential market dumps.

The conversation touches on the importance of having the right metrics and systems in place to measure success and guide the project's direction. This includes ensuring each role within a project is clearly defined and contributes to the overall system.

Tony shares his experience with team composition, emphasizing the value of hiring a small...