• The Breakout Growth Podcast

  • Auteur(s): Sean Ellis
  • Podcast

The Breakout Growth Podcast

Auteur(s): Sean Ellis
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  • Résumé

  • Sean Ellis and Ethan Garr interview CEOs and product, growth and marketing leaders from the world's fastest-growing companies so that you can learn from them how to take your growth to the next level. Sean and Ethan draw on decades of experience growing breakout success companies and products including Dropbox, Robokiller, LogMeIn, Eventbrite, Lookout and Uproar to ask the right questions.

    seanellis.substack.com
    Sean Ellis
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Marketing et ventes Réussite personnelle Économie
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Épisodes
  • Cracking the Viral Loop: Calendly’s Playbook for Freemium Growth

    Cracking the Viral Loop: Calendly’s Playbook for Freemium Growth
    Apr 8 2025
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr sit down with Darren Chait, VP of Marketing at Calendly to explore the strategies that have propelled the company’s success. Calendly’s viral growth model and product-led growth (PLG) strategy have made it a must-have tool for millions of professionals, and Darren shares the lessons, challenges, and wins that have defined the company’s journey.From leveraging a natural viral loop to prioritizing retention and optimizing cross-functional collaboration, this conversation is packed with actionable insights for growth professionals, startup founders, and product leaders.What You’ll Learn:* How Calendly Leverages Virality: Learn how the product’s viral loop drives organic growth and how the team optimizes for simplicity and engagement.* The Freemium Model and PLG in Action: Why offering a free version helps remove adoption barriers and keeps users coming back.* Retention as the Ultimate Growth Lever: How Calendly listens to customers, iterates on feedback, and introduces features like AI-powered scheduling to drive engagement.* Cross-Functional Collaboration: Darren shares how teams align across product, marketing, and engineering to scale efficiently.* Lessons from Trial and Error: Hear how growth experiments, both successes and failures, have shaped Calendly’s strategies.Key Takeaways:* “Calendly’s growth is rooted in simplicity. The more frictionless the experience, the more users will naturally want to share it.” - Darren Chait* “Retention is the ultimate growth lever. If you’re not keeping users, it doesn’t matter how many you acquire.” - Darren Chait* “Cross-functional collaboration doesn’t mean everyone agrees on everything; it means we align on what success looks like.” - Darren Chait* “Growth is creative problem-solving mixed with fifth-grade math. It’s about figuring out what matters most and doubling down on that.” - Darren ChaitTimestamps:[00:00] – Sean Ellis and Ethan Garr introduce Darren Chait and Calendly’s growth story.[05:15] – What growth means at Calendly: Bridging the gap between marketing and growth.[10:30] – How Calendly’s viral loop drives organic adoption.[18:00] – Freemium and product-led growth: Removing barriers to adoption.[25:30] – Retention strategies: How Calendly keeps users engaged.[35:00] – Cross-functional collaboration: Fostering alignment for growth.[42:00] – Customer feedback: How insights shape features like AI-powered scheduling.[48:00] – Lessons from failure: A growth experiment that didn’t go as planned.[55:00] – Advice for growth leaders: Darren’s key takeaways on driving growth.Why Listen:For growth professionals, startup founders, and product leaders, this episode offers actionable insights into how Calendly has scaled through virality, retention, and product-led growth. Darren’s reflections on cross-functional collaboration, leveraging feedback, and learning from failure make this a must-listen for anyone looking to accelerate growth and innovation.Links & Resources* Calendly – Learn more about Calendly’s scheduling solutions.* Follow Darren Chait on LinkedIn* Subscribe to The Breakout Growth Podcast – Click hereJoin the Conversation:If you enjoyed this episode, share your thoughts on social media and tag us! Don’t forget to subscribe and leave a review—it helps more people find the show.Thanks for reading Growth with Sean Ellis! This post is public so feel free to share it. Get full access to Growth with Sean Ellis at seanellis.substack.com/subscribe
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    52 min
  • Beyond the Buzzword: How AI is Reshaping Product & Growth Strategies

    Beyond the Buzzword: How AI is Reshaping Product & Growth Strategies
    Mar 25 2025
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr sit down with Marily Nika, Gen AI Product Lead at Google, to explore how AI is transforming product growth, product management, and user experiences.Marily has been working in AI for over a decade, long before it became today’s hottest buzzword. Her unique perspective? AI is not the product—the experience is the product. In this conversation, she breaks down why that distinction matters, how startups can move faster with AI, and why growth teams need to think beyond just slapping AI features onto their products.If you’re a startup founder, product manager, or growth leader, this episode is packed with practical insights to help you make AI a real competitive advantage in your business.What You’ll Learn:✅ AI is Not the Product – Why AI should be seen as an enabler of better user experiences rather than the product itself. ✅ The Startup AI Advantage – How early-stage companies can move faster with AI, experiment more freely, and outmaneuver incumbents. ✅ Avoiding the AI Hype Trap – Why some companies get AI all wrong—and how to integrate AI in a way that drives actual business results. ✅ AI’s Role in Growth & Product-Led Strategies – How AI can help personalization, automation, and decision-making at scale. ✅ Marily’s Advice for Growth Leaders – The key questions growth teams should be asking before adding AI to their stack.Key Takeaways:💡 “AI is not the product. AI tools, AI models, AI agents—these are not the product. The experience is the product.” – Marily Nika💡 “Startups have a huge AI advantage. They can experiment quickly without red tape—big companies just can’t move that fast.” – Marily Nika💡 “AI should never be a feature for the sake of AI. If it doesn’t improve the experience, it’s just noise.” – Marily Nika💡 “The best AI integrations are invisible. They enhance, automate, and personalize—without making the user feel like they’re talking to a machine.” – Marily NikaTimestamps:* [03:40] – Intro: Why AI is more than just another growth tool—it's a fundamental shift in product strategy* [09:10] – Marily’s background: From academia to Google’s Gen AI team* [13:40] – The biggest AI misconception: Why AI should never be “the product”* [22:00] – How startups can leverage AI faster and better than big companies* [29:25] – AI’s role in personalization, automation, and smarter decision-making* [38:40] – Common AI mistakes: Why some companies get it all wrong* [45:55] – AI’s impact on product-led growth and user retention* [53:40] – Marily’s advice for growth leaders thinking about AI adoption* [59:10] – Final thoughts: The future of AI in product and growthWhy Listen:AI is changing the game for product and growth teams—but only if it’s done right. In this episode, Marily Nika pulls back the curtain on how AI is actually being used at the highest level, what growth leaders need to know before adopting AI, and why the best AI-powered experiences feel effortless.If you want to stop chasing AI hype and start using AI to create real value, this episode is for you.Links & Resources:Follow Marily Nika on LinkedInSubscribe to Marily’s SubstackExplore her AI Product Management course on MavenGoPractice Learning ProgramJoin the Conversation:What’s the biggest AI lesson you’ve learned recently? Drop your thoughts in the comments or tag us on LinkedIn or X (Twitter)! And if you enjoyed this episode, don’t forget to subscribe and leave a review—it helps us reach more growth leaders like you! 🚀Thanks for reading Growth with Sean Ellis! This post is public so feel free to share it. Get full access to Growth with Sean Ellis at seanellis.substack.com/subscribe
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    57 min
  • AI as Your Growth Partner: Practical Strategies From Expert Justin Kistner

    AI as Your Growth Partner: Practical Strategies From Expert Justin Kistner
    Jan 9 2025
    Listen now on Apple, Spotify and YouTubeEpisode Overview:In this episode of The Breakout Growth Podcast, Sean Ellis and Ethan Garr explore how growth professionals should be thinking about and using AI to win. Our guest is Justin Kistner, founder of CopyClub.ai and CopySub. Justin is on a mission to help individuals and teams unlock the potential of AI, and his approach will likely change how you think about and use AI to advance your growth playbook every day.From building a "context library" to rethinking how we prompt AI tools, Justin reveals why growth professionals need to embrace AI as a new “team member”, not just a tool. With actionable strategies and fresh perspectives, this conversation will help you take your AI game to the next level.Whether you're just starting with ChatGPT or looking to scale your use of advanced AI tools, this episode has something for you.What You’ll Learn:* The Power of Context Libraries: How organizing information for AI can drive better, faster outcomes.* AI as an “Exoskeleton”: Why Justin sees AI as an amplifier for your skills, not a replacement for them.* Prompting Like a Pro: The secrets to crafting better AI prompts for meaningful, high-quality results.* Avoiding Common Mistakes: How to stop treating AI like a senior colleague and start giving it the specificity it needs.* Why Startups Have the Edge: How agility and motivation give startups a unique advantage in leveraging AI effectively.Sean’s Substack is a reader-supported publication. To receive new posts and support my work, consider becoming a free or paid subscriber.Key Takeaways:* "AI is like a new team member fresh out of college. You have to guide it with specificity and context to get great results." — Justin Kistner* "The more specific you are with your prompts, the better the results. Vague inputs lead to vague outputs." — Justin Kistner* "Startups have a huge advantage with AI because they’re more agile and motivated to adapt." — Justin KistnerTimestamps:* [00:00] - Introduction: Why AI isn’t just a tool; it’s a mindset shift for growth professionals.* [05:30] - Justin’s journey: From content marketer to AI expert and founder of CopyClub.ai and CopySub.* [12:00] - The context library: What it is and why it’s essential for AI success.* [20:00] - Building better prompts: How to get AI to produce the results you need.* [35:00] - Common mistakes: Why specificity and clarity matter when working with AI.* [45:00] - Startups vs. enterprises: Who has the edge in using AI for growth?* [50:00] - Final thoughts: Why curiosity and experimentation are the keys to mastering AI.Why Listen:AI is reshaping the way growth leaders think about scaling their efforts. Justin Kistner offers practical advice on how to integrate AI into your workflows, improve your outputs, and amplify your skills. Whether you’re a founder, growth leader, or product manager, this episode is packed with actionable takeaways to help you stay ahead in the AI era.Links & Resources:* CopyClub.ai – Join Justin’s community and learn how to use AI effectively.* Follow Justin Kistner on LinkedIn* Subscribe to The Breakout Growth Podcast – Click hereJoin the Conversation:Enjoyed this episode? Share your favorite insights on social media and tag us! Don’t forget to subscribe and leave a review—it helps us reach more growth-minded professionals.🎧 Subscribe to the Breakout Growth Podcast on Apple for more insights from the world’s most innovative growth leaders! – Subscribe hereThanks for reading Sean’s Substack! This post is public so feel free to share it. Get full access to Growth with Sean Ellis at seanellis.substack.com/subscribe
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    1 h et 1 min

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