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Today, Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss the remarkable journey of Dr Pepper – a brand that has thrived in today's demanding carbonated soft drink landscape. Through strategic marketing, innovation, and understanding consumer trends, Dr Pepper has positioned itself as a key player in the category. Duane and John offer insights into the brand's growth amid declining CSD volumes, discuss the importance of bottler relationships and KDP's distribution strategy, and explore the brand's effective use of limited-time offerings and social media trends.

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To kick off the new year, Duane and John talk beverage industry trends and expectations for 2025 - including pricing power, the energy category, and the US beverage bottling landscape.

Duane Stanford is the Editor & Publisher of Beverage Digest, the leading beverage industry news and data publication.

John Sicher is the former editor and publisher of Beverage Digest, who has since consulted for companies including Coca-Cola, BodyArmor, and PureCircle.

This episode was recorded on January 6, 2025.

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Beverage Digest Editor & Publisher Duane Stanford and industry expert & regular podcast contributor John Sicher discuss a wild October in the energy drinks sector.

Bang founder and former CEO Jack Owoc announced he is getting back into the energy game following the collapse of Bang. His new product is called Ai Energy. Then, Keurig Dr Pepper announced it was buying Ghost Energy and taking it out of the Anheuser-Busch system. This is the latest energy drink to be taken away from AB distributors. And Celsius just bought one of its co-packers for $75 million to get more control over its supply chain and innovation turnaround. What does all of this activity mean at a time when the energy category remains sluggish?

This episode was recorded on Nov. 1, 2024.