Summary
Greg Marthaler Jr shares his entrepreneurial journey, starting from cutting grass to building and selling a roofing company, and then venturing into the restoration industry with SFY. He discusses the origin of the 'rubber chicken' tradition and the importance of valuing people as assets in business growth and scaling. The conversation also delves into coaching, mentoring, and holding individuals accountable in an organization. In this conversation, Greg Marthaler Jr shares insights on leadership, accountability, and decision-making in business. He emphasizes the importance of coaching, holding people accountable, and making tough decisions to drive organizational growth. He also discusses the significance of seeking help, building a strong company culture, and the value of systems and processes in scaling a business.

Keywords
entrepreneurship, business growth, scaling, company culture, coaching, mentoring, accountability, valuing people, rubber chicken tradition, restoration industry, leadership, accountability, decision-making, coaching, organizational growth, tough decisions, seeking help, company culture, systems and processes, business insights

Takeaways

- Entrepreneurial journey from grass cutting to building and selling a roofing company.
- The significance of valuing people as assets in business growth and scaling.
- The origin and impact of the 'rubber chicken' tradition in business networking and relationship-building.
- The importance of coaching, mentoring, and holding individuals accountable in an organization. Leaders must coach and hold people accountable to drive organizational growth.
- Tough decisions, such as letting go of employees, are necessary for the success and culture of the company.
- Seeking help and building a strong company culture are essential for scaling a business.
- Systems and processes play a crucial role in the growth and development of an organization.

Alex Duta, founder of a restoration company and software company Albi, shares his journey and insights in the restoration industry. He discusses his background growing up in Romania and the entrepreneurial spirit instilled in him by his parents. Alex talks about the inspiration behind his book, Restoration Millionaire, and the importance of building a scalable business instead of relying solely on hustle. He emphasizes the need to delegate tasks and build systems to free up time for higher-value activities. Alex also discusses the founding of Albi and its mission to propel the restoration industry forward. Alex Duta discusses the need for innovative software in the restoration industry and the importance of diversity and alignment in fostering innovation. He emphasizes the importance of challenging self-limiting beliefs and believing in one's worthiness. Alex also highlights the significance of perspective and not getting caught up in small setbacks, but instead focusing on the bigger picture. He encourages continuous learning and recommends reading books that address specific challenges or interests.

LINKS
📖 Restoration Millionnaire by Alex Duta: https://a.co/d/cSSImur

Keywords
restoration industry, entrepreneurship, software company, book, scalability, delegation, systems, Albi, Albiware, restoration industry, software, innovation, diversity, alignment, self-limiting beliefs, worthiness, perspective, continuous learning

Takeaways

- The importance of building a scalable business instead of relying solely on hustle
- Delegating tasks and building systems to free up time for higher-value activities
- The need for innovation and tools in the restoration industry
- The impact of Alex's book, Restoration Millionaire, on inspiring other business owners in the industry
- The mission of Albi to propel the restoration industry forward Innovation in the restoration industry requires innovative software
- Diversity and alignment are key to fostering innovation
- Challenge self-limiting beliefs and believe in your worthiness
- Don't get caught up in small setbacks, focus on the bigger picture
- Continuous learning is essential for personal and professional growth

In this episode of the Digital Dialogue Podcast, Amanda Stichter interviews John Kowalski and Anthony Nelson from Pivot My Biz. They discuss the importance of marketing in the restoration industry and how Pivot My Biz helps companies develop effective marketing systems. They emphasize the need for companies to differentiate themselves in a commodity service business and provide a structured program to help companies evolve and handle growth. They also highlight the challenges of working on the business while being busy with day-to-day operations. The episode concludes with a discussion about the upcoming marketing workshop hosted by Pivot My Biz. Pivot My Biz has seen significant growth in revenue and operating profit, with a structured and simple program that delivers results. They have data and case studies to prove the effectiveness of their program. The marketing workshop they offer is valuable for restoration business owners and business development reps who want to craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness. The workshop provides clarity on messaging and helps businesses get better results from their marketing efforts. The cost of the workshop is $895, which is a low barrier to entry for the value it provides. Serving others and accountability are key principles for success in the restoration industry.

Takeaways

- Differentiating your company in a commodity service business is crucial for success.
- Working on your business is essential for growth, even when busy with day-to-day operations.
- Pivot My Biz offers a structured program to help companies evolve and handle growth.
- The marketing workshop hosted by Pivot My Biz provides valuable insights and turnkey marketing programs.
- The workshop focuses on target marketing plans, brand messaging, sales processes, and goal setting. Pivot My Biz has experienced significant growth in revenue and operating profit with their structured and simple program.
- The marketing workshop offered by Pivot My Biz is valuable for restoration business owners and business development reps.
- The workshop helps businesses craft a strategy, measure their team, hold them accountable, and improve their sales effectiveness.
- Clarity on messaging and a focus on serving others and accountability are key principles for success in the restoration industry.

In this episode, Amanda and Kim discuss the latest trends and updates in digital marketing, specifically in the restoration industry. They highlight the importance of transparency and personalization in marketing, as well as the need for a strong user experience. They also discuss the recent changes in Google AdWords, including the shift from pay-per-click to pay-per-lead. Kim emphasizes the value of casting a wide net in marketing and utilizing both organic and paid strategies. She also shares advice for new industry professionals, such as starting with a Google business profile and focusing on getting reviews and ratings.

Takeaways

- Transparency and personalization are key in digital marketing, as customers want to know who they are working with and support local businesses.
- A strong user experience is crucial in marketing, even in search engine results, to create a connection with potential customers.
- The shift in Google AdWords from pay-per-click to pay-per-lead allows businesses to pay for qualified leads and dispute non-qualified leads.
- Casting a wide net in marketing is important, as it allows for optimization in different areas and reaching different target markets.
- Starting with a Google business profile and focusing on getting reviews and ratings is a great way for new industry professionals to establish their online presence.

In this episode, Amanda is joined by Arianny, the Director of Business Development at Thompson Restoration. They discuss Arianny's background in business development and the importance of relationships in the restoration industry. Arianny shares her experience starting the Just Between Us Girls podcast, which aims to break down the glass ceiling and create an inclusive space for conversation. They also discuss disappointing experiences at a trade show and the need for equal treatment of women in the industry. This conversation explores the challenges and experiences of women in a male-dominated industry and the importance of authenticity, inclusivity, and service. The chapters cover topics such as the lack of inclusivity in women's panels, approaching diversity, equity, and inclusion (DEI), standing up for oneself, building authentic relationships, navigating the industry as a woman of color, gaining confidence and authenticity, finding one's identity and style, being selective with clients and partnerships, focusing on brand and specialization, the power of saying no, leveraging time and resources for community service, finding your unique value proposition, and the importance of partnerships and community involvement.

Takeaways

- Building strong relationships is crucial in the restoration industry.
- Analyzing what is working and building on it is more effective than starting from scratch.
- The restoration industry is about more than just restoring physical damage; it is about restoring lives.
- The Just Between Us Girls podcast aims to break down the glass ceiling and create an inclusive space for conversation.
- Including men in the conversation is important for achieving gender equality in the industry. Promote inclusivity and diversity in industry events and panels.
- Approach diversity, equity, and inclusion (DEI) with a positive and inclusive mindset.
- Stand up for yourself and your values in the face of discrimination or disrespect.
- Build authentic relationships based on mutual respect and shared values.
- Be true to yourself and embrace your unique identity and style.
- Focus on building a strong brand and specializing in your area of expertise.
- Learn to say no and be selective with clients and partnerships.
- Use your time and resources to make a positive impact in your community.
- Amplify your voice and online presence to showcase your values and attract like-minded individuals and organizations.

In this episode of the Digital Dialogues podcast, Amanda Stichter interviews Michael Balzano, publisher at R&R (Restoration & Remediation) Magazine, about the experience events in the restoration industry. They discuss the acquisition of the experience events by BNP Media and the connection between BNP Media and the restoration industry. They also talk about the unique value of the experience events, including the focus on hands-on training and the sense of family and community in the restoration industry. The episode concludes with information on how to learn more and get involved with the experience events.

Takeaways
- The experience events provide a unique value in the restoration industry, with a focus on hands-on training and a sense of family and community.
- BNP Media's acquisition of the experience events has brought new opportunities and resources to the events.
- The spring and fall experience events offer different experiences, with the spring event featuring more hands-on training.
- The experience events provide a great ROI for sponsors, vendors, and partners, with opportunities for lead generation and networking.

In this episode, Amanda Stichter interviews Anthony Nelson, a partner at Pivot My Business, about the importance of Key Performance Indicators (KPIs) and business systems in the restoration industry. Anthony shares his background in the industry and his passion for making a difference. He explains what KPIs are and why they are crucial for restoration businesses. He also discusses common KPIs that restoration businesses track and how they can indicate areas for improvement. Anthony emphasizes the importance of connecting failing KPIs to improving business systems and how this can lead to increased profitability. He provides a case study of a restoration business that transformed its performance and profitability by addressing a failing KPI and improving its business systems. Anthony offers advice and best practices for leveraging KPIs to drive improvements in restoration businesses. In this conversation, Amanda and Anthony discuss personal growth, impact, and the importance of aligning actions with values. They also touch on the concept of the eulogy test and how it can guide decision-making. Anthony shares how Pivot can help businesses in the restoration industry, and Amanda concludes with some key takeaways.

Takeaways

- Key Performance Indicators (KPIs) are crucial for tracking the performance of restoration businesses.
- Failing KPIs can indicate areas for improvement in business systems.
- Improving business systems can lead to increased profitability.
- Measuring the right KPIs and having effective meeting rhythms are important strategies for leveraging KPIs.
- Restoration businesses should focus on their unique value proposition and provide a sense of purpose for their employees. Reflect on personal growth and how your experiences can benefit others.
- Consider the eulogy test when making decisions about how to spend your time.
- Align your actions with your values to make a meaningful impact.
Reach out to Pivot for assistance in the restoration industry.

Welcome to 'Digital Dialogues,' where casual conversations meet industry insights. Join us as we chat with experts, explore the power of digital presence, and uncover emerging trends. Tune in for a relaxed yet enlightening journey through the world of technology, business, and innovation. Let's dive into the heart of what makes the digital landscape tick, one engaging dialogue at a time.

IN THIS EPISODE, I'm chatting with Michelle Blevins, CEO at C&R Magazine, and Leighton Healey, CEO of Knowhow, about the findings of the 2023 State of the Industry report. We covered common (& surprising themes) that the report uncovered, including standing out in a commodotized industry, the trend toward AI adoption and the importance of operational efficiencies to truly aid restoration companies to differentiate themselves. The goal of the State of the Industry report is to bring restorers together in a way that they haven't before. Join us for this valuable conversation and important takeaways as you prep your business for 2024.