Today's episode is a veritable ride around The Built Environment Marketing Show podcast in 2024 in our End of year marketing special.

It's one where I round up and share the main facts and figures for how this show has performed, who has been on, the topics we've covered and what I think will be happening in 2025 marketing wise.

• Data and digits
• Themes and clips
• Predictions for 2025
• What's next for the show
• Bloopers and outakes

Thanks so much for listening to the show and to everyone who has taken time out this year to contribute to the podcast. It's really appreciated.

Social media marketing posting checklist

Practical Snacks Mini-series Playbook

Abbas Marketing

Hutton

&Agency

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

BOOK A CALL TO TALK ABOUT WORKING WITH ME IN 2025.

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

Ep 80: Crafting authentic brands and storytelling in the built environment with Emma Hutton and Nina Farrell

Ep 79 : UK Government budget marketing next steps special with Ayo Abbas, Stacey Meadwell and Shirin Iqbal

Ep 78 : Positioning for the future: Creating a brave, new brand strategy and voice, Fliss Childs

Ep 77: How to win your first projects as a new built environment company?

Ep76: Podcast guesting:...

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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Today's episode is all about brand and storytelling but from a consultant's perspective.

My guests Nina Farrell from &Agency and Emma Hutton from Hutton are two consultants that I've known for quite a while and work predominately with mid-sized architecture firms.

Key discussion topics include:

• Understanding the connection between storytelling and brand
• How to develop your brand strategy to differentiate your practice
• The need to build strong brand foundations
• Whether brand or strategy are a 'dirty' word
• Ways to uncover client perceptions about your firm

Abbas Marketing

Hutton

&Agency

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

FIND OUT ABOUT OUR END OF YEAR SERVICES

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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The UK budget has just finished so I wanted to fast track the release of this episode about the next steps that UK businesses can take to use B2B content to position themselves with the Government agenda post budget.

This episode is a B2B Comms Breakdown live that I hosted last Friday with Stacey Meadwell and Shirin Iqbal.

In the live we talked about:

• How to figure out your message and approach that will resonate with the government agenda
• Ways to find opportunities to share your solutions, thoughts and opinions
• What journalists want and are looking for
• The need for speed and quick turnarounds.

TAKE THE BUILT ENVIRONMENT MARKETING SHOW SURVEY AND WIN A POWER HOUR CALL

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Links

Work with Ayo and Abbas Marketing - End of Year services

Cany Ash - Profitable neighbourhoods campaign

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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FCB Studios is an architectural practice with a strong history for sustainable design, so it was a pleasure to talk to Marketing Partner Fliss Childs about the company rebrand process that she led where they redefined their brand strategy and tone of voice for now and into the future.

In this episode, we talked about:

• How FCB Studios reimagined their brand strategy and found a refreshed voice
• Why choosing an agency outside the architecture industry led to fresh thinking and an impactful branding approach
• The importance of storytelling and focusing on social impact and cultural value to elevate their brand story

Abbas Marketing

FCB Studios

Nice and Serious

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas from Abbas Marketing. It is a show that is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

FIND OUT ABOUT AYO'S END OF YEAR SERVICES - 3 services to help your built environment firm thrive in '25. Marketing Strategy Review, Audit and Recommendations and a LinkedIn power Up session.

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When there's upheaval in the construction industry, many new practices spring up from the ashes, as bad news is often the catalyst for people to set up their own businesses. If that's something you're thinking of doing now or in the not too distant future, this episode is for you as it where I ponder 'How to win your first projects as a new built environment company'

Even if you're an already established firm, many of the ideas I share in this episode are just as applicable to you.

Abbas Marketing

Ep 65: Successful marketing starts with messaging, targeting and positioning

SEO basics to keep your content on top

Magnus Ström: Ep 25: Finding your niche and focus

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

📲 Share about the show on socials

🔗 Follow us on Apple or Spotify

📝 Leave us a review on Apple or Spotify

💬 Tell a friend about the show who you think will benefit.

According to research recently from Edison Research, more UK adults than ever are actually listening to podcasts, and audiences are getting younger, and way more diverse. So there's an opportunity. Plus, according to RAJAH's Midas survey 21% of the UK population tune into podcasts in an average week and listen to around seven hours of podcasts each week.

This episode of 'Practical Snacks' looks at how you can secure more podcast guest bookings. I share:

• How to research and find relevant podcasts
• The key questions to ask yourself in order to create a compelling pitch
• How to prepare for a podcast interview
• How to promote a podcast appearance

DOWNLOAD OUR PRACTICAL SNACKS MARKETING MINI-SERIES PLAYBOOK HERE

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

The Built Environment Marketing Show is hosted by Marketing Consultant Ayo Abbas and shares best practice pragmatic marketing approaches for architects and engineers.

Abbas Marketing

Listen Notes - Good for podcast research as well as Spotify and Apple

Interchange podcast - the integrated transport delivery podcast I host and produce

This show is independent and if you're a regular listener you can show your support by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

According to Hubspot in 2023 - The return on investment (ROI) for email marketing stands at an impressive $36 for every $1 spent, so many businesses are leaving money on the table.

This episode of 'Practical Snacks' looks at email marketing that you can easily set up and start using email and/or newsletters for your business marketing.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme.

The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

Abbas Marketing

Architizer Future Fest - How to tell better stories to get better clients free webinar

Headline by Co-Schedule

Mailerlite

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

SEO basics to help your content rank on Google

Optimising your website home page

Introducing Practical Snacks

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.

Google rankings are a great way to drive traffic to your website 24/7. By focusing on Search Engine Optimisation (SEO), you can improve your overall rankings on Google.

This episode of practical snacks looks at the SEO basics that you can easily implement in order to put your website content in a stronger position to rank.

Practical Snacks is a special weekly summer mini-series of short, snappy tactical marketing episodes that are under 10 mins on a particular marketing topic or theme. The series is brought to you by Ayo Abbas from Abbas Marketing. Make sure you follow the show wherever you listen, so you don’t miss out. And do share with others who you think will find this actionable style content valuable.

DOWNLOAD OUR FREE SEO BASICS CHECKLIST

Abbas Marketing

AHREFS

SEMRush

Keywords Everywhere

Google Search Console

The Built Environment Marketing Show is hosted by marketing consultant and content creator Ayo Abbas. It is unashamedly about marketing for architects and engineers, as well as bringing forward voices that we don't always get to hear.

Optimising your website home page

Introducing Practical Snacks

If you like this show don’t forget that you can help me to spread the word by:

• Donate to help cover the costs for making this show
• Sharing about the show on socials
• Following us on Apple or Spotify
• Leaving us a review on Apple or Spotify
• Or telling a friend about the show who you think will benefit.