Épisodes

  • Tariffs and the Impact On Your Small Business
    Feb 3 2025

    85. We recorded this episode just before inauguration where tariffs were a mere speculation, little did we know that so quickly thereafter, it is now a reality. In today's episode, we talk about the real-life impact that tariffs can have on your small business and ways to prepare for the downstream effects.


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    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************

    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    ****************************


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness

    Reference/Resources Used In this Episode:

    ⁠Brookings

    POLITICO


    Alternative Titles:

    • Trump's New Tariffs
    • Import Export and Small Business
    • Tariffs on Mexico, China, and Canada
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    55 min
  • Power vs. Status in Business
    Dec 19 2024

    84. Sevana and Tiffany explores the differences in how men and women approach power and status in business. There is a very fine balance between being competent and likable, how your power and status is impacted of cultural influences, and the necessity of self-awareness in navigating the business landscape.


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    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************

    00:00 Understanding Power and Status

    01:49 The Gender Dynamics of Power

    06:16 Defining Power and Status

    10:24 Historical Perspectives on Gender and Power

    12:34 Men's Approach to Power and Status

    15:21 Women's Unique Communication Styles21:36Building Influence Through Collaboration

    23:16 Understanding Communication Styles Between Genders

    25:40 Risk-Taking and Business Strategies: A Gender Perspective

    29:15 The Role of Warmth and Competence in Business

    31:06 Navigating Gender Dynamics in Professional Settings

    34:52 The Evolution of Communication: Passive Aggressiveness and Mansplaining

    40:29 Navigating Gender Dynamics in Conversations

    43:12 Cultural Influences on Power and Status

    45:55 Self-Awareness and Business Leadership

    48:51 Hiring for Success: Balancing Personalities

    52:30 The Importance of Accountability in Business

    53:03 Resources for Business Growth and Learning


    ************************

    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    ****************************


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness

    Reference/Resources Used In this Episode:

    https://www.psychologytoday.com/us/blog/the-new-paradigm/202406/on-the-power-and-roles-of-men-and-women

    https://www.axios.com/2022/04/05/elon-musks-power-grab

    https://news.cornell.edu/stories/2024/11/dual-tracks-top-men-often-linked-power-women-status



    • Alternative Titles:

      • Navigating Power and Status in Business
      • The Gender Dynamics of Leadership
      • Background and Culture in Business
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    56 min
  • 2024 Elections and the Potential Effects On Your Business
    Oct 26 2024
    #83. Trump. Harris. Harris. Trump. How does their plans impact you as a small business owner? That's the center of today's episode - breaking down the main parts of each candidate's plans for taxes and the economy so you can make the vote that is right for you! ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! **************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness #2024elections #trumpvsharris #trump #harris Reference/Resources Used In this Episode: https://en.wikipedia.org/wiki/Wharton_School https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/harris-campaign-policy-proposals-2024 https://budgetmodel.wharton.upenn.edu/issues/2024/8/26/trump-campaign-policy-proposals-2024 Nonpartisan Political Websites: Ballotpedia: Ballotpedia.orgProvides comprehensive profiles on all candidates, including their platforms, backgrounds, and voting records. Vote Smart: VoteSmart.orgNonpartisan resource offering information about candidates' positions on issues, voting records, speeches, and funding sources. On the Issues: OnTheIssues.orgFocuses on where candidates stand on a wide range of policy issues, making it easy to compare different stances. FactCheck.org: FactCheck.orgA nonpartisan fact-checking site that monitors the factual accuracy of candidates’ statements, interviews, and speeches. Alternative Titles: Trump vs. Harris Budget Talk For Trump and Harris Let's talk budget for 2024 Elections
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    32 min
  • Defining Your Customer Experience
    Aug 26 2024

    #82. Alfred Peet changed the way Americans experienced coffee, paving the way for his first shop in Berkley, California. But he didn't only define the customer experience for his own stores, he also helped 3 co-founders learn how to brew coffee for a shop they will start in Seattle, WA that will end up being a well-known coffee business all over the world.


    Today, Sevana and Tiffany take a lesson from the business story of Peet's Coffee and Tea and talk about how you can define your customer experience to up-level your company to new success.


    Topics in today's episode includes:

    - How Peets and Starbucks crossed paths

    - 5 ways to define your customer experience, even on a shoestring budget


    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    ****************************


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness


    References / Resources Used For This Episode:

    1. Caffeinated | official trailer (2015)
    2. BEST PRACTICES for Developing a Customer Experience Strategy | PeopleMetrics LIVE!


    Alternative Titles:

    Mapping your Customer Journey

    Branding and Marketing for Your Business

    Why Customer Experience Matters

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    54 min
  • How to Build Your Business Credit
    Aug 1 2024

    #81. Find out about how Duns & Bradstreet came about and learn how to build your business credit score on today's episode with Sevana and Tiffany.


    Topics in today's episode includes:

    - Why your business credit score matters

    - How to build your business credit score

    - The origin story about Duns & Bradstreet


    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    ****************************


    About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface!


    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com


    Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness


    References & Resources Used For This Episode:

    1. https://www.nav.com/resource/how-to-establish-business-credit/
    2. Dun & Bradstreet. How to Get a D-U-N-S Number.
    3. Internal Revenue Service. Obtaining a DUNS Number: A Guide for Federal Grant and Cooperative Agreement Applicants.
    4. https://www.forbes.com/advisor/credit-cards/history-of-credit-cards/
    5. https://en.wikipedia.org/wiki/Diners_Club_International#:~:text=Carte%20Blanche%20began%20in%201958,Blanche%20to%20Avco%20in%201968.
    6. https://www.cnbc.com/select/when-did-credit-scores-start/
    7. https://en.wikipedia.org/wiki/Lewis_Tappas
    8. https://hbr.org/2015/01/vision-statement-the-birth-of-modern-commercial-credit
    9. https://www.altares.nl/en/organization/history/


    Alternative Titles:

    What is business credit

    How to build your business credit

    Bad Credit

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    31 min
  • Building Your Referral Village
    Jul 10 2024
    #80. Inspired by the viral rise of Sabeer Bhatia and Jack Smith, founders of Hotmail. Sevana and Tiffany talk about how to build a referral village to grow a business. Topics in today's episode includes: - What is a referral partner and how to meet one - How to build your own referral network - How to do 1:1 for referral opportunities ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! **************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company. #smallbusinessadvice #entrepreneurship #referralpartners #businesspodcast #businessreferrals #howtogrowabusiness References & Resources Used For This Episode: https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked.https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)https://www.technologyreview.com/innovator/sabeer-bhatia/https://en.chatstickmarket.com/single-post/history-of-hotmailhttps://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/https://stanfordmag.org/contents/what-s-the-big-ideahttps://news.ycombinator.com/item?id=88871https://www.linkedin.com/pulse/how-use-referral-traction-channel-hotmail-case-nicola-zaffonato/https://steemit.com/steemstem/@conceptual-book/hotmail-the-history-of-email#:~:text=Hotmail%20was%20born%20by%20the,which%20is%20where%20they%20worked.https://en.wikipedia.org/wiki/Jack_Smith_(Hotmail)https://www.technologyreview.com/innovator/sabeer-bhatia/https://en.chatstickmarket.com/single-post/history-of-hotmailhttps://hamradio.my/2024/03/the-evolution-of-hotmail-a-pioneering-web-based-email-service/https://stanfordmag.org/contents/what-s-the-big-ideahttps://news.ycombinator.com/item?id=888715 Alternative Titles: How To Network In Business How To Meet Referral Partners How to Get Business Referrals
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    42 min
  • Turning Your Business Into A Family Business
    Jun 18 2024

    #79. Starting with the story of today's spotlight entrepreneur Franklin Clarence Mars, founder of the chocolate candy company Mars Incorporated, Sevana and Tiffany talk about the complicated dynamics of doing business with family.


    Topics in today's episode includes:


    - How to get your kids involved in the business and when

    - How to pay our kids through your business

    - What are proven ways to work with family, especially if you plan to have your kids inherit your business


    CORRECTION NOTICE:

    In this episode, we mistakenly believed that "smarties" are the chalky tablet-like candy in the those tubular clear wrapping that we grew up eating in the US. Well, on the other side of the river, in the UK, "smarties" are a type of candy that closely resembles M&Ms, which is what Franklin Mars saw in our story and was inspired by to create M&Ms in the US.


    Same name, different candy. Our bad.


    References:


    Gary Vee: Should you go into your family business?

    https://www.youtube.com/watch?v=QkHKxyvVqsg

    BuildWitt/Jocko Willink: How to take over the family business - https://youtu.be/PysHDg935zM?si=5dMP00Ka1E3UUxqq

    For more on the Mars' family business:

    https://www.madeinchicagomuseum.com/single-post/mars-inc/

    https://www.mars.com/about/history

    https://en.wikipedia.org/wiki/Franklin_Clarence_Mars


    "Keeping the Family Business Healthy: How to Plan for Continuing Growth, Profitability, and Family Leadership" by John L. Ward:

    • This book offers strategies for ensuring the long-term success and continuity of family businesses.

    "Family Business Succession: The Final Test of Greatness" by Craig E. Aronoff, Stephen L. McClure, and John L. Ward:

    • Focuses on the challenges and best practices in family business succession planning.

    "Succession: Are You Ready?" by Marshall Goldsmith:

    • Provides practical advice on preparing for and managing the succession process.

    ************************

    Our podcast is originally a video podcast, so see us on YouTube or Spotify too.

    ************************


    Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode!


    ****************************

    Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com


    Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support!


    Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.

    #smallbusinessadvice #entrepreneurship #familybusiness #businesspodcast


    Alternative Titles:

    How to run a business with family

    Do's and Don'ts of a family business

    Keeping the peace in a family business

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    45 min
  • How To Grow From Owner-Operator To Owner-CEO
    Jun 1 2024
    #78. What happens when your business outgrows YOU? in today's episode, Sevana and Tiffany take on business lessons from the story of Martin Eberhard, American inventor, engineer and entrepreneur who co-founded Tesla, Inc. (then Tesla Motors) and then was asked to leave. Topics in today's episode includes: - how to eliminate the roles or "hats" that you put on as owner-operator so you can be CEO of your own business - the importance of clarity for you and your ultimate role in your business References: Scaling Up - FACe Chart: https://coaches.scalingup.com/function-accountability-chart CNN Interview: https://youtu.be/QIt8WuEQntY?si=dRKg-i9trnsHhDhd Building a Skills Matrix: https://acquira.com/why-you-need-to-build-an-employee-skills-matrix-and-how-to-do-it/?utm_source=Blog&utm_medium=Article&utm_campaign=How-To-Turn-An-Owner-Run-Business-Into-A-Management-Run-Business https://www.forbes.com/sites/forbescoachescouncil/2020/02/26/how-to-stop-operating-your-business-and-start-owning-it/?sh=36dc9a9e16ff https://www.cleanlink.com/cp/article/Growing-Out-Of-The-Owner-Operator-Role--2476 https://www.theverge.com/23815634/tesla-elon-musk-origin-founder-twitter-land-of-the-giants https://www.investopedia.com/articles/personal-finance/061915/story-behind-teslas-success.asp#:~:text=In%202001%2C%20Eberhard%20and%20Tarpenning,founded%20an%20online%20payments%20company. https://innovators.berkeley.edu/spotlights/co-founder-marc-tarpenning-85-shows-off-teslas-baby-pictures/ https://www.businessinsider.com/tesla-cofounder-martin-eberhard-interview-history-elon-musk-ev-market-2023-2 ************************ Our podcast is originally a video podcast, so see us on YouTube or Spotify too. ************************ Got questions or have a topic you want Sevana and Tiffany to cover? Email us at thebusinessbehindsmallbusiness@gmail.com and see your question answers or topic of interest discussed on a future episode! **************************** About BBSB - We are two business owners with two very different perspectives on building business, and the business behind that in order to achieve your goals. One of us built to sell, and will continue on the serial entrepreneur path, which means your focus and drive should include very particular tools and tips in order to achieve your goal. The other, is building a generational business, one that can go on long after she’s let go of the wheel. This type of business also requires very specific tools and platforms to achieve this goal. Both women have been successful in their own right, but in honesty - haven’t scratched the surface! Sponsorship Opportunities - Email us here: thebusinessbehindsmallbusiness@gmail.com Website - Check out our website! https://www.thebusinessbehindsmallbusiness.com Notice - As an Amazon Associate, we earn from qualifying purchases. These earnings contribute towards the costs of creating this podcast and we greatly appreciate your support! Disclaimer - Details of today’s story was inspired by true events but are not based on proven facts. Also, we are NOT licensed financial experts, nor do we give financial advice. Anything we share with you here on our podcast, whether it be a personal experience or submission, or advice/tips that have worked for us, or that we believe would work for you should not be viewed as either financial, business, or tax advice. We ask for you to do your research, have open and honest conversations with your company’s own support providers and make decisions based upon that. Throughout this broadcast we will share our knowledge and give suggestions and hope you will receive them as part of your overall research to better your own company.
    Voir plus Voir moins
    53 min