In this episode of The Business of Wellness with Jaclyn London, RD, Jaclyn takes a deep dive into Robert F. Kennedy Jr.'s Senate confirmation hearings for Secretary of Health and the missed opportunities in addressing America's nutrition crisis. She breaks down why sweeping federal regulations and RFK Jr.'s proposed health strategies ultimately miss the mark—and what real solutions should look like.

Jaclyn then outlines five game-changing policies that could fix America's food system and improve public health:

1. Integrating cooking education in schools to improve nutrition literacy from an early age.
2. Reforming the Farm Bill to increase access to fresh fruits and vegetables.
3. Incentivizing restaurants and food service to reduce excessive added sugar, saturated fat, and sodium.
4. Strengthening marketing regulations for foods targeting kids and parents.
5. Ensuring insurance coverage for nutrition counseling by Registered Dietitians to make evidence-based nutrition guidance accessible to all.

She also discusses the power of transparency in the food industry, how deregulatory policies can shift incentives, and why bipartisan support is achievable for smart nutrition reform.

If you’ve ever wondered what real food policy reform should look like, this episode is a must-listen.

02:58 - Five Key Policies to Improve Public Health
05:48 - Why Cooking Education in Schools is Essential
09:06 - Reforming the Farm Bill for Better Food Access
12:10 - Strengthening Marketing Regulations for Kids’ Food
14:58 - How Local Agriculture Can Improve Community Health
18:07 - Combating Misleading Food Marketing
20:53 - Simplifying Food Labels for Consumer Clarity
24:21 - Innovative Strategies in the Produce Aisle
30:13 - The Need for Insurance Coverage for Nutrition Counseling
37:32 - The Best Strategies for a Healthier America
46:22 - Final Thoughts & Call to Action

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In the Season 3 premiere of The Business of Wellness, host Jaclyn London, MS, RD, dives deep into the Make America Healthy Again (MAHA) movement, spearheaded by RFK Jr., nominee for Secretary of Health. With her unique expertise as a registered dietitian, consultant, and author, Jaclyn unpacks the promises, pitfalls, and scientific inaccuracies in MAHA’s approach to food, nutrition, and public health.

Jaclyn brings her professional insight into the broader systemic issues behind America’s rising rates of chronic disease and why focusing on food additives, seed oils, and GMO crops distracts from meaningful public health solutions. She also explores how media narratives, wellness influencers, and Washington’s incentive structure fuel confusion about food and health.

In this episode, Jaclyn breaks down:

• The MAHA movement’s stated goals, including transparency in food production, promoting regenerative agriculture, and reforming the Dietary Guidelines for Americans.

• The science (or lack thereof) behind claims about artificial food dyes, glyphosate, seed oils, and ultra-processed foods.

• Why removing artificial ingredients from products won’t solve America’s public health crisis.

• Free-market, bipartisan approaches to solving America's health crisis

Listen to Learn:

• What MAHA’s critiques of Big Food and Big Pharma get right—and wrong—about food and health.

• Why food additives, seed oils, and GMO crops are NOT the root causes of America’s chronic disease crisis (and where to look instead...)

• How media, Big Tech, Big Wellness, and policy incentives create confusion about food and nutrition.

• Evidence-based, free-market solutions to improve health that could gain bipartisan support.

• The critical role of dietitians and practitioners in connecting science, policy, and consumer behavior.

Timestamps:

• 00:00 – Intro to Season 3 and RFK Jr.’s MAHA Movement

• 04:57 – Behind RFK Jr.’s nutrition philosophy and Jaclyn’s unique perspective

• 11:31 – MAHA’s goals: Transparency, Big Food, and Dietary Guidelines reform

• 20:31 – Where concerns about food additives come from

• 28:32 – Individual experiences vs. public health science

• 31:11 – The erosion of trust in public health institutions and food safety

• 38:14 – Global nutrition policy vs. America’s food culture

• 45:09 – Big Tech, Big Wellness, and their role in public health narratives

• 54:10 – What’s wrong with the Dietary Guidelines vs. the Advisory Committee

• 01:00:50 – Who should profit from helping Americans get healthier?

About Jaclyn London, MS, RD:
Jaclyn London is a registered dietitian, author of Dressing on the Side (and Other Diet Myths Debunked), and host of The Business of Wellness. As a consultant and media expert, Jaclyn helps brands, investors & policymakers to build practical, science-based strategies to help consumers live healthier lives.

• Follow The Business of Wellness on Apple Podcasts and Spotify for more evidence-based insights into the intersection of nutrition, business, culture, and public health
• Rate, review & share your questions about & topic suggestions on MAHA for future episodes.
• Connect w/ @jaclynlondonrd on Instagram

Welcome back to The Business of Wellness Podcast with host, Jaclyn London, RD! Today, Jaclyn sits down with Katia Pryce the CEO and founder of DanceBody. Katia shares her journey of starting and growing her dance fitness business, starting as a performer and realizing that people would pay her to work out with them, leading her to start Dance Body in 2013. She initially rented studio space and focused on building a community of dancers and fitness enthusiasts. As the business grew, she developed a structured formula for the classes optimized for scale, and hired performers who understood the dedication and commitment required. The business evolved before the pandemic, with a shift to digital streaming and a focus on building a hybrid model of in-person and online classes. Katia emphasizes the importance of community and creating a unique brand identity; the importance of being intentionality in business, and the struggle of saying no to specific opportunities so that you can focus on what matters. She shares her decision to focus on digital expansion rather than opening a new brick-and-mortar studio and emphasizes the value of organic brand awareness. Katia also highlights the need for a balanced approach to fitness, debunking the myth of low-impact workouts and emphasizing the importance of cardiovascular training and strength-building as we age.

Listen to this episode if you’re interested in:

• Starting a business based a creative passion.
• Learning how to build a strong community as the secret ingredient for the growth and sustainability of a business.
• Adapting to changing customer behaviors and preferences is essential for business evolution.
• How focusing on a specific niche and delivering exceptional value in that area can differentiate a brand.
• Why being intentional in business and saying no to tempting opportunities is crucial for success.
• Driving organic brand awareness through Instagram & YouTube
• Why a hybrid approach to a fitness business model is important, and the types of training that are most effective for long-term health & longevity— including cardiovascular fitness & stregnth-training— as we age.

Timestamps:

00:00 - Introduction and personal journey

05:05 - Developing a product, scaling a business, and building brandy equity & loyalty in the fitness space

08:16 - The rise of boutique fitness and the value of community

13:57 - Shifts in the wellness industry over the past decade

20:07 - Boutique fitness trends over the last decade & what's new & next for brands

30:01- The power of saying “no”

34:22 - Organic brand awareness

45:12 - Establishing a strong omnichannel business model in fitness

52:16 - Digital expansion & the future of fitness

Thanks for listening to this episode of The Business of Wellness with Jaclyn London, RD.

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**Advice provided on this podcast should not replace medical advivce provided by your physician.

Key words: dance fitness, entrepreneurship, community, hybrid model, digital streaming, brand identity, intentionality, saying no, digital expansion, organic brand awareness, balanced fitness, cardiovascular training, strength-building