• The CMO of Silicon Valley: Lessons from Apple's former Marketing Chief Satjiv Chahil

  • Jan 22 2025
  • Durée: 50 min
  • Podcast

The CMO of Silicon Valley: Lessons from Apple's former Marketing Chief Satjiv Chahil

  • Résumé

  • Satjiv Chahil, a Silicon Valley icon who led transformative marketing campaigns at Apple, HP, and Palm. Satjiv shares invaluable insights on balancing innovation with stability, avoiding arrogance, and driving global impact through partnerships. Learn about the making of the iconic "I'm a PC" campaign, the future of AI in addressing the digital divide, and why partnerships always trump sponsorships in creating lasting value.

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    What You Will Learn:

    • How to lead transformative marketing campaigns that resonate globally
    • The balance between innovation and maintaining revenue streams
    • The importance of partnerships over sponsorships for amplifying marketing efforts
    • How AI can drive global equality and bridge the digital divide
    • Key leadership lessons from decades in Silicon Valley

    Highlights: [02:10] Avoiding Organizational Arrogance [06:45] Guiding Principles for Transformative Leadership [10:12] Recognizing Future Needs in Technology [14:20] Lessons from the "I'm a PC" Campaign [18:48] Leveraging Partnerships Over Sponsorships [22:35] A Global Mindset in Marketing [26:10] AI’s Role in Addressing the Digital Divide [31:50] Leadership Insights for Startups [37:20] Closing the Digital Divide in India [42:15] Driving Social and Technological Impact


    The Wize Ones podcast features leading operators, subject matter experts, VCs, and founders interviewing each other to reveal insights into how they built and scaled their products, software, and ideas. We speak to the top 5% of people in the world of GTM to get first-hand insights, case studies, and real-life examples of what worked and what didn't.

    This podcast is produced by Wizly and powered by its global community of professionals. Wizly is an AI-powered platform that helps experts organize, scale, and monetize their knowledge.

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