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In this episode of The Complete Agent Podcast, James Kendall and David Warburton dive into key aspects of the real estate market, covering everything from personal updates to market trends, price reductions, and the commercial decisions shaping today’s industry.

The conversation explores:

🔹 The importance of price reductions and managing client expectations in a shifting market.

🔹 Lessons from recent podcast guests on experience, team dynamics, and branding.

🔹 The challenges and opportunities of the partner agency model and what it takes to succeed.

🔹 How lead generation and differentiation can help agents stand out in a competitive landscape.

🔹 The critical role of consistency, growth, and a strong support network in long-term success.

With practical insights and strategic advice, this episode is a must-listen for estate agents looking to navigate the evolving market with confidence.

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In this episode of The Complete Agent Podcast, Ian Storey and James Kendall catch up on their weeks, discussing the importance of stepping back and taking breaks before diving into a deep conversation with Ian Macbeth of Avocado Property.

The discussion explores the challenges facing the estate agency industry today, particularly around communication, recruitment, and the evolving role of brand protection in a competitive market. Ian Macbeth shares the unique approach that Avocado takes—moving away from traditional sales and instead focusing on marketing and consultancy as the core of their model.

The conversation covers:

🔹 How Avocado differentiates itself in the industry through a marketing-led approach.

🔹 The importance of recruiting the right agents and maintaining high standards.

🔹 Strategies to support and retain self-employed agents for long-term success.

🔹 Sustainable business models and exit strategies designed to attract venture capital interest.

🔹 The role of lead generation, marketing discipline, and team culture in building a resilient estate agency.

Whether you’re an estate agent looking to refine your approach or a business owner considering new recruitment strategies, this episode is packed with insights you won’t want to miss.

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In this episode of The Complete Agent Podcast, host David Warburton is joined by Ian Storey and James Kendall to discuss the evolving estate agency industry, from sales performance to the impact of partner agency models and the role of education in real estate.

Special guest David Lindley, head of By Design, shares insights from running a network of premium estate agents, shedding light on shifting market dynamics, the rise of self-employed agents, and the market share of top brands. The conversation explores the challenges and opportunities of self-employment, the power of personal branding, and strategies for thriving in the premium sector.

The discussion emphasises the importance of consistency in marketing, collaboration, and adapting to market demands—key factors for agents looking to elevate their business and achieve long-term success.