The key to great expert interviews? It all starts with the right preparation.

In part two of our five-part series, host Amy Woods and Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, break down how to plan, structure, and set-up expert interviews.

From selecting the right experts (and interviewers) to asking open-ended questions that lead to real insights, they share what it takes to set your interviews up for success – before you even hit record.

Amy and Hayley also explore how expert interviews fit into your content strategy and how upfront planning makes the whole process run smoother.

Find out:

• How to align expert interviews with your content pillars and business goals
• The two key ‘whos’ – who to interview and who should run the interview
• Why choosing the right questions is just as important as choosing the right expert
• How to help your interviewee feel prepared and confident with pre-interview prep
• The must-do technical checklist: lighting, audio, internet speed, and more

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/video10x-exec/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

What if your best content is already within your team, waiting to be uncovered?

In this first episode of our five-part series, host Amy Woods is joined by Hayley Evans, Head of Marketing Operations and Client Account Management at Content 10x, to discuss the power of expert interviews and how they unlock high-value content that AI can’t replicate.

Amy and Hayley break down what expert interviews are, why they work, and how they help B2B companies create truly authentic, people-focused content straight from the voices of their in-house experts.

Find out:

• What expert interviews are and how they add depth to your content
• Who is considered an ‘expert’ in an organization – and why it goes beyond the C-suite
• How they bring authentic, people-focused stories to life
• The many content opportunities expert interviews create (beyond just the interview itself)

Important links & mentions:

• The Ultimate Guide to Impactful Video Interviews https://www.content10x.com/video10x-exec/
• How to Build a Winning Blog Content Strategy with Andy Crestodina https://www.content10x.com/322/
• How to Create Content that AI Can’t Create https://www.content10x.com/323/
• Hayley on LinkedIn https://www.linkedin.com/in/hayley-evans-56421826/
• Amy on LinkedIn https://www.linkedin.com/in/amywoods2/
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter

The question on every B2B marketer’s mind: how do you compete with AI-generated content? And should you even try? We say no – rise above it.

Social feeds and Google search results are filling up with AI-generated content that is repetitive, uninspired, and simply low-quality. With the rise of commoditized content, it’s our job to create differentiated content and stand-out. In this episode of The Content 10x Podcast, Host Amy Woods explores the types of content that only humans can create – content that’s authentic, nuanced, and impossible for AI to replicate. Plus, she shares how to repurpose your content for maximum impact.

Find out:

• Why it’s important to create content that AI can’t create
• The types of content B2B marketers should focus on
• How to repurpose content and make it go further

Important links & mentions:

• How to Build a Winning Blog Content Strategy with Andy Crestodina www.content10x.com/322
• B2B Content Marketing Trends & Predictions for 2025 www.content10x.com/321
• 7 Steps to Transform your B2B Report with Daniel Plume www.content10x.com/297
• The 4 Rs of Repurposing Research with Michele Linn www.content10x.com/237
• Livestream Repurposing: The Good, The Bad, The Ugly www.content10x.com/186
• Why You Should Repurpose Your Livestream Videos with Matt Pierce www.content10x.com/176
• How to Repurpose a Virtual Event with Mark Huber www.content10x.com/225
• Amy’s book: www.content10x.com/book (Content 10x: More Content, Less Time, Maximum Results)

Amy Woods is the CEO and founder of Content 10x, a creative agency that provides specialist content strategy, creation and repurposing support to B2B organizations.

She's also a best-selling author, hosts two content marketing podcasts (The Content 10x Podcast and B2B Content Strategist), and speaks on stages all over the world about the power of content marketing.

Join hundreds of business owners, content creators and marketers and get the latest content marketing tips and advice delivered straight to your inbox every week https://www.content10x.com/newsletter